The Really Big Value Idea Sketch Pad Who is the user?

How does the user

These are the parameters to change when creating or refining a venture idea. Think of it as sketching your idea. use your offering?

Who are the people people customer

involved in starting
this venture? Who is the economic How many buyers
buyer? are there?

P C
What relevant What specific
experience do they knowledge do they
bring to the table? bring to the table?

VP
Why is the offering Why is the offering
T value important to the
user? What problems,
important to the
buyer?
proposition needs, wants or
O “should do’s” are
being satisfied?

directions
1. Write the answers to
technology/
each question on Post-It Notes. science offering
2. Put them on the sketchpad
in the marked areas, e.g.
Do you have any core, What type of offering Name and describe it... Sketch it...
3. If you don’t have enough
room, then simplify.
differentiating is envisioned? i.e.
technology or science? commodity, good,
4. Assess your idea using service, or
the “really big value idea
critique form”.
experience?

5. Repeat and replace Post-Its

liberally.

theinnographer.com To download and print copies of this sketch pad, visit:

www.theinnographer.com/toolkit/really-big-value-idea
This work is licensed as part of the DIY Innovation ToolkitTM under
creative commons: http://creativecommons.org/licenses/by-nc-nd/3.0