Brittany Torres

June 3, 2018
Big Idea Sketch Pad
Business Name: Vinylally Yours

1. Customers
Who would be the users of the offering? How would they use the offering? How many

potential customers are there?

 My customer base is really one who needs something customized with vinyl.

However, my advertisement and sample products are more geared towards

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teachers and mothers who love customized t-shirts. Most women, find the need to

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customize everything with their name or initials. There is a huge customers base

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just in my local county of teachers and mothers who enjoy these kinds of

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products.
2. Offerings
Describe your idea for a product, service or experience. Are you offering a product, a
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service, an experience, or a combination of one or more of these? What are the key
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features?
 The business will be a combination of both product and service. I am offering a
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service of designing your image or saying, then we can make it into a decal or a t-
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shirt, whichever the customer is looking for.

3. Value Proposition
Explain why your product or service will be unique to customers. Why would your
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offering be valuable to the user/or buyer? How does it address the need that these

customers currently have?

 My service and product will be unique to customers by allowing them to have
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fully customized products. Examples are that if they want something a certain

font or certain color that is all included. Then they can have that on whatever they

want if they want a decal for their car or cup. This is valuable to the buyer

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 because this will allow them to have personal belonging with their name or

whatever they come up with, they make great gifts that are more thoughtful than

just buying a gift card or a plain cup. This product addresses customers’ needs by

having a way to have monogramed items at a more reasonable cost than big box

stores.
4. Core Competencies
Do your offerings include any technologies or unique features that will help differentiate

it from competitors? Is it based on intellectual property that you can protect with patents,

trademarks, or copyrights?
 My offerings include technology from the Cricut Design Space, that is where I

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design the products and then I use the Cricut Express Air 2 machine to cut the

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design on the vinyl.

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5. People
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Who are the founding entrepreneurs of this venture? Do they have the skills and
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knowledge necessary to successfully turn the idea into a start-up venture? Can they
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attract key team members who will fill in any gaps in knowledge, skills, and experience?
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 Me and my husband started this business in October 2017. My husband helped

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financed this venture but he is a silent partner. I have the skills to make the

products and background knowledge of vinyl. I have managed several businesses,

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I have the knowledge to help the business grow and how to market the business. I

think if I needed to add any team members that I would be able to attract them.
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