a sy The Art of BB yng Heo Ce i Gd a Cel oe eS SF ES ©) GE) AR OE a act = ee ae Bw -4¢ a w Rss eS ae a a cok @S EGE EE ia =, ee om at ay [HB Business Cards lantPublished in 2004 Iby Laurence King Publishing Lie 71 Great essall Sroat London WCIB 38? United kingdom ToL +44 20 7430 8850 ex 44 20 7430 8880 E_ engites@laurenceking, cou ‘www durenceking co.uk Copyright © 2004 ‘Michael § Dorian and Lis Fomelly AlLsights reserved, No part ofthis ‘publication may be reproduced or ‘transmitted in any form or by any ‘ean, electronic or mechanical, ‘A catalogue record for this book is. ‘availabe fom the British Librery. ISN 1 85669 286 4 Printed in ChineWords Lz Fanelly ‘Michael Dorian ‘Michael Doran LizFarelly (Ghtis Hutchinson Gan Ison_ Kei Tio. Karen Jane Tim Jester Todd Stlohn. Jeroan Jongoleen._Jens Kgjus, Mare Kappeler_ Alan Kavanagh. René Eteniie Keller Fuh Ker Bily Kiossoglow Fanny ‘hoo, Joost Korngold_ Jos Kral_ Henrie Kubol_ Chistian Kastors Saint, Mikey Seer. Soguwa Inc Stophon Sortell_Polor Sproenberg_ Start Creative Poter Sternmler Matin Stihart_ Phil Stuart an Styles Patiick Sundqvi- Aker Tatcehashi_ So Tasechashi_ Roger Fawostt-Tang_ Kate Thomas. Patrick Thomas. Merk Thomson_ Bon Tibbs, Joke Tison_Yorgo Tloupes, Crises Tess Rauber Vaiceni Mare A Vall Geeog Vostok Jan Voss_ Tim Watson Simon Weterlal. Jach Wolshor Sam Wiehl Sam Winston_ Paul Wintor_ Marin Wood. Woody.‘There are two sides to every business card, OK, anomalies ‘do exist: suine curds have multiple personalities; others ae soothingly holistic...cnd ‘welll deal with those later. But generally, with the two-sided. varioty, there's the side with something fancy on it and the side with the info, the guts. For some people, though, that's going too far; they prefer one-sided cards that ft inside plastic wallets inside folders, 50 you com flip through without the inconvenience of having to get the thing out. That's a litle too regimented for me, ‘as apart from the sides, there's the edges. the texture and the smell of cards to enjoy. Plus, they look nice propped round a desk, pinned to the wall or, if theyre 3D, stuck con top of your Mec. Getting back to the duality of cards, What most cards do is tell a stranger something bout you. On the one hand, something very conscious and concrete, about your physical place in the world; and on the other, something subconscious cand loss easily defined, .about ‘your personality. Unless of course you work for massive corporation, and everyone from the CEO to the most junior salesperson has the same card. (This is to be avoided.) ‘There are choloes to make from the word go, cbout the ‘information you wont to import. ‘You may give only your mobile number, Le. youre a ‘nomad: or you might position yourself entirely digitally. in the ether, vic a web address. Then there's how you define yourself; whether vic a job title or a self-imposed epithet. With new wars of working (athome, on the road) and ‘with many more people multitosking, these days cards have a lot more to say. Whatever information you offer, bear in mind that it wall be read, no mattor how easy or dificult you, or your lesigner, meikes that task. ‘When we start to consider the sign of a card, other choices you make will give a whole Jot away about your personality. How orderly are you? Do you keep your cards in a mint {older so the edges dont ‘crease? That will dictate the dimensions. Are you strapped for cash and hate to spend money on printer's bills, so you make your own cards from scraps and scrawis? Are you so achingly spontaneous that you need a new card every day. fing up the Mac before you leave for that important meeting? Are you glamorous, traditional, inventive, custere, colourful, still playing with toys, Costentatious, functional? And, if youre a designer, this is he one you want them to ask: ce you creative?Al these assumptions and more are made about you ‘whenever you hand over that $5mm x 80mm, rectangulor card. But why stick within the limits? There's a whole other world of business card solutions out there. On the one hand, you have those super inventive solutions with the most minimal of means, black ink (on white card, not much Digger than a matchbox, that say it ail. You can even have fun with those instant business card machines at cirports ana stations, if youre so inclined, (On the other hand, let rp: throw out the rule book and reinvent the wheel. You don't have to spend a fortune, but some people do, There seems to be a boom in business card design right now, mace more possible by the proliferation of sophisticated but affordable image-making technology ‘and techniques, And anything is possible; this is what the evidence points to, Found objects and stationery; ‘customizing & mass-produced item; folding, cutting, nipping, sticking; wood, meta, plastic ~ the possbilites are limitless, ‘and that's just forthe “body” of the cord, the stock. Then there's how you apply the "marks" ~ rubber stermp, lottenpress, colour Kerox, spray can, four-colour, specials, UV spot varnish, silescroen printing, potatoes. ‘And finedly the imagery: photography, illustration, Collage, pation, type. Cards are handed around, so think of how they feel, Cards Dbreak the ice; perhaps yours [prompts a particular question, Cards can prompt at game: they may act as ct pottoli, ‘an exhibition in your pocket they bare your soul‘This book is ct collection of ‘business cards, ci very personal selection by Michaol Dorion ‘and myself. Michael started it with his obsessive collecting, ‘asking everyone he met for their cord. He'd rifle through my desk looking for new ones Ye accumulated. Some Ta keep to myself though. ‘Making no excuses for our tastes in graphic design and ‘visual statements, this book isnt a comprehensive one-ot every-kind collection; it isn't didactic “how to’ manual either. There are no chapters; instead the contents are ‘manged into overlapping sections according to a card's esthetic: so typography tums into Mlustration, into. photography, into special materials, then assemblages and dost-yourselt ‘Michael and I think this selection of cards is inspirational. How did we choose them? We put out the ‘word to contacts far and wide, as wall as following up on ‘cards in our collection. The wow" factor was the final decider. Did a card make us stop in our tracks and say, “look ait thatt”? They dic, for many different reasons, ‘The only problom now is that ‘you might want to take cr second look at your own card. 1 you want to contact any of the people in this book, their details are included!ConsSe Coon r gdic oaelaey plus four/four (zero) one/four/nine/three_ seven/zero/one/ alf/november SeesBes, a WeElnteroctve — “Bfawterscove, —"Pintod esti spot vel, tho density of norman Paul elu Seeiegsacck Gahan in ene dee nea obo ‘Te Neterionce000 evolve Abley Willams 10‘cuban council 3 Toke Nygaard llpuNod UOQno Michael Schmidt [louNOED UOgNdcuban council |isuNOD UOgNd perce n a: cuban councilBig-Activeprerloaded | doped>earl | pealed>rod odder>plea | doe>pediar | prorleaded dolespadre | lorded>ape | pod>dealerPion, Be kp, Bae “4 Design, ban wee tho itary ecko Yeo crcl, tending ha Solon Giucher Degen ‘Cheon he ene on "or more norman, Mey thenAE eRe EON ossufg sidenunes omke rophies Kun unidentiried z1s4-0016 ging zrs4-0016 HesuRenmessi6 ReBumemTkes.<.16 BEY 1008, Rey cno0s maa 7 7— Phone:03-2420-2471 UW oe. ftying Pa bio te Tic Son typi and th peti use che companysfer doce me Ree Seen Fore Pwore Fwore paenas paras Ne" NO" far ar gernS Be z 9392. #912 219 2435 Bt rae iziNeg - $=. oziy oad as, tt oo wating teVALUE and SERVICE 20 CHARLES ROWAN HOUSE MARGERY STREET LONDON WC1X 0EH TEL/FAX: + 44 (0)20 7689 4526 WWW.VALUEANDSERVICE.CO.UK HAZEL RATTIGAN HAZEL@VALUEANDSERVICE.CO.UK +44 (0)7966 401 758 VALUE and ‘SERVICE 20 CHARLES ROWAN HOUSE MARGERY STREET LONDON WC1X 0EH TEL/FAX: +44 (0)20 7689 4526 WWW.VALUEANDSERVICE.CO.UK SEAN MURPHY ‘SEAN@VALUEANDSERVICE.CO.UK +44 (0)7988 637 033Fanny hooMr Richard Howarth 5-11 Theobalds Road London WC1X 8SH tel + 020-7545-5550 mobile + 07799-066-090 richard.howarth@engliahlondon.comAngela Broggi Patrick Thomas ‘Angela Broggl ee ‘comunicacio visual lavista ‘comunicacio visual (eves ‘comunicacid visual T +34 932 21 26 56 1M 607 601 384 M607 601 385 T +34 932 21 26 56 M607 601 384 Tavista@lavistadesign.com ‘angela@lavistadesign.com ‘www.avistadesign.com ‘www.lavistadesign.com Frederic Mompou 6.9° (08005 Barcelona Frederic Mompou 6.9" (08005 BarcelonaAngela Broggi Patrick Thomas Patrick Thomas fue) ied lavista ‘comunteacio visual ‘comunicacio visual ‘comunicacién visual visual communication T +34 992 21 26 56 T 434 932 21 26 56 T +34 932 21 26 56 1M 607 601 384 M607 601 385 1M 607 601 385 lavista@lavistadesign.com ‘www.lavistadesign.com Pige Masoliver 25.2- (08005 Barcelona> OFS) ivlinaborgresess‘Tayler Deuce Tae Desimer ow Voz, SA me Tix Desens dct mine. reso oes ae er Mie thats onchaten el aac Eicher ol taporemisealosestort lightweight, watenroct co one: ths eal of Mice. 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Mane ‘ phone #1-718-2.19-9399 _ wi facks # I-7/9-218-66 Il main man+Stuff maker xdream@ prodigy.net 16 manhattan avenue + 4F a BRookLyw, My 112.06 US% phone #i-119-219-9399Facks#T1f-21F-66llee Ee —s ae Ne byean BT oa ug “Bisctenton ging. lect cand wos apeHELLO Coensdie lte feb at (oes 258 zi @es 8 Fa 4 =] ry z co} = RTD ee Rael Pea) Pr aoeie To ie For crate tit na pois ung amMiles Murray Sorrell FUELe 33 Fournier Street Spitalfields London El 6QE Telehone 020 7377 2697 Fox 0207247 4697 fuel@tuet-deign.com‘y “a : cai- professional >, designer re ane ri st RICH RiCH@4ST2.c0m Cmeage ot 173-4499 Tr Ree www 3ST, confons rg \ i ue ar PisteXKXKKAKKAKARKK KAKKA KRAKKYRAKAKRKK — KKK BURN. GRAPHIC DESIGN. MULTIMEDIA, ILLUSTRATION PRODUCT. CREATIVE THOUGHT oye Pe BSR CXKKK "KKKKK pees KKK po on 1a ae Bn Gig sume tomas we fr Eh of ese ccs ich Barton Fen, seid tee buns apo weanale webstatt & chmork.net ala webstett & chmarh.net Alexandra Ramildi Riené Etienne Heller Rotbuchstrasse 22, 8037 Zurich/CH Rotbuchstrasse 22, 8037 Zurich/CH J+A 1 364 2750, FeAl 1 364.2751 ee ‘Tel 1364 2757, Fe4l 1364 2751 oh nme net Gis doptiaden tat ouch os cae ogaansSprache wird ; durch Schrift versteschon mare bopper tee hacAtiren shy, Sek CH-8 00S aurick 079 247 36 be wmmogp eter’ occa 55.0 lasing resmons of computa: ener psy tem enh 3 aang ts oad\ olan fotCherie Haan, irae 038a Bes oreecno ‘Boras atncrerastomery SEM ico,usn RU RRELSDSAA! Sheath atone morn,atNS Printed in England by \ AN n Martir \ \ y \ we iG \ Faehao Zo mein sapere ia Piri Teulon! meee war Sesgneloshow of he car ldesMSN \era“i [e8.. |ee oe 4 — ve bean Paris= Datos. 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THE NEW WORLD qe CONSTRUKTIONit Bia venation, “Biaatngm aay ot ov Repent mare, ‘lesan ths cal ceo he tataphoroa ose ot ntnonding Py sige! crs ars musica ‘hey Soucy gota sone of humouryong Yoon Stmallone ‘idee proseots lizabeth mullensilCEL n Ce ee Peomireonons pete Dae aed eee ee ad“a 400CoALARICHSTR_18_A 78469 _STUTTGA NRO, PUT LEDERLE, JarRacisTe 18 PIT JEDERLE | range sTUTTERRT reis a a |e a 259 em |B. ele zh = mea ee caAW ocala 7 BEING HAPPY Desepconctomehy Fa a Satta ‘Cater ite ‘Tings that inte me tbe mat cnnecncess Phoorden Sn be way each mage Sipe lo tho hatoa. PPC e st) baneee % a im "Eimim "Unerganeneron centers Gates = Sewe Fiesta (32) 20 6798103 / Pax: (31) 20 6767578, 7 Mobiae: (31) 6 24608776 / Henonylaan 12 / 1o7s 8G Amsterdam / Blais do Brose - {iritsfim Siocors cad: Warkng ina tans wold spo ent EN oust wns er emaritalyb souod vara posed barkatop,310k 310k Paul rickus ivo schmetz me@310k.nl wees! Ok.nt +51(8)614665774 +51 (0)6 22616985 wuw.310k.nt wuw.318k.al Retgnimlaaeny te ia ai K "Tis lu des up og tho comer cst th cher Bosal een ae ‘he Neenaxes fi cance "i son sa ce Peng ec ey id ce th it wok ose apes aus c costly owinggl eu Hal106 9 amsterdam 0 box 240 1001 a9 amsterdam pone +320 5301070 fox 31/020 5801081 ‘mai dormal@soeurtcomBieger ‘Somme ence cree os So. nenmera ot ery eke ‘FBidRigie potas Vii Saale tadSdiog 1. canoe soon tra empmcry cero: trie ‘piibs cenape bepeneeieel eee eras baal ” teWERE wo olay oD 6= & n ae - 3 - oa Cae es ae“PARADIES DES 6 iseke Gestaiinng ualestaltung von Anjaa Soa ee Sooty ca! omy ach eis Or a ee ORO ORMIIOOIOOROI on % JONG ED Sy ae Eyatne oF mmm 2a uP aie} . i bey HoltLiclod ad Chu'S -If it Vhany iiiPoul Wesley Giggs 9 777 70a 622Pavlesley Gogas sly Gn ‘ona ane 955 van nea 88ig gh Toreyraces Se yet =et 21 ae SEE on) eb63H 0Heads Inc. So Takahashi 526 West 26th Street Suite 211 New York, NY 10001 Tel: 212 243 4102 Fax: 212 243 5544 re achs Yrrc So Takahashi 526 West 26th Street Suite 211 New York, NY 10001 Hina aneliicn Fax: 212 243 5544 526 West 26th Street Suite 211 New York, NY 10001 os te * me. ke = exit cond esc bed soiement a tcoolacr ovcuing an over sandBigActive» Be aint 3 inn Fok potogra MS895412 i i ' Calibre” | 213 Mendes #0201 Henan nest ak Singapore 58889. | Fe. 62s Lote, 2758 mn Beaibepes eam Maier ca ba Baars. "i enctoaphes ee mnimed bul on uns Fem im. Fioogcene pate went tine eopper oe BroanCalibre” 213 eds 2-01 Mendes Inds Pa Sngapue 158853, 55,25 105, 275584 jy eae eaibapescay sony Fok steep "s0s12 oyDe POScrawl CoWeckive Ciestraction Agouc: Exhibihiens, “SS Live fairing + Morals: der Gousthant— Contact Ric Blackshaw 44¢(e)T7170 BBBSC- Fic @Sermuecl lective. co 0K Worse Seramlecllackive. Co .0K,f2 YAK , TE eel LONDON ECeA FD Tm (ago 1739 4249 REALS 2 f2-GRAP UNIT G! LONDON EC2FESPE: W/HK ROBO T +44 (0)20 7739 4249Andiew Diprose ‘ndew Diproseca by bana with an eye-cfching ink ikWASHING MAPHINE PRORIEMS2 ‘Mobie: 07939 968 212| 2eRts BRUMIAe PRIS DOREERSTR 148 = is ; 12584 BERLIN oe‘ookie Wioekie, BOOKS by atsts enstraat 18 Ni 1016.GH Amsterdam weekdays 42:00-18.00 7 4F s31-0y20.8380507 ey 52: oS » ep| i 72} ® D lo) =! a =| ) D rou fo) 2 a aa a = le Res, fa Ratton “Sm Wincor mle *-/Plezst “i ant dene ces be sen ‘ihm gel cr saab pest ed oe ekg ‘rece rece etek {S heTeceat vis cppepni tx tom pied ae.a Vey NTT P Resenanstaton fi ‘ae Tn oa nletng hs aoa eyed cena on cama Pelgierlisicte, any cusses le orpeties marphing the shape. 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Seine Seqwa ne 221 ed SSowaat Sisco a Sou Sse 16 Stade neesch “est ok Cac 10) Tuscan me ‘ten 22215 Tame Tecbinoace rane 9s human seman seron "hts Sern wen 28 erm en 2220 et Asa 0 jahannaansar "ap Dg 2 eos rae oat ‘aa pedn 2 erBusiness cards are ct major design challenge; creating successful cards is all about the clever use of space. Business Cards: The Art of Saying Hello is the ultimate business card book, bringing together the best examples of cards by and for designers and creative companies qround the world, Featuring over 300 designs, grouped according to their aesthetic approach ~ typographic, illustrative, photographic, and those using special materials, assembiages and doit: yourself - this is an inspirational sourcebook for designers and anyone in the creative industries 51995 SMU i vr urenoaking co ule Michael Dorrian has been a designer for the last twelve yeas and is currently Senior Designer at Start Creative, He has co-edited ana designed numerous books, including Highflyers, Album Covers from the Vinyi Junkyard, Scrawl, Scrowi Too, Zines and Stick Em Up. Liz Farrelly is a well-known, design journalist, editor and broadcaster. Her previous books include Fax You, Wear Me, Screw, Scrawl TToo, Stick ‘Em Up, Brooklyn: New Style and Zines. With over 1000 colour lustrations