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    This document contains abstracts for several academic articles related to luxury brands and status signaling. The second article finds that wearing luxury brand logos leads to preferential treatment and increased charitable donations compared to non-luxury brands. It concludes luxury displays signal status and elicit favorable treatment. A third article examines how luxury values and experiences drive consumer recommendations and willingness to pay more. The final article decodes consumer perceptions of premium products through experimental research.

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    Articles for CB Research Paper

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    This document contains abstracts for several academic articles related to luxury brands and status signaling. The second article finds that wearing luxury brand logos leads to preferential treatment and increased charitable donations compared to non-luxury brands. It concludes luxury displays signal status and elicit favorable treatment. A third article examines how luxury values and experiences drive consumer recommendations and willingness to pay more. The final article decodes consumer perceptions of premium products through experimental research.

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    8 views1 page

    Articles For CB Research Paper

    Uploaded by

    mama928
    This document contains abstracts for several academic articles related to luxury brands and status signaling. The second article finds that wearing luxury brand logos leads to preferential treatment and increased charitable donations compared to non-luxury brands. It concludes luxury displays signal status and elicit favorable treatment. A third article examines how luxury values and experiences drive consumer recommendations and willingness to pay more. The final article decodes consumer perceptions of premium products through experimental research.

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    © All Rights Reserved
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    of 1

    1. Who Made This Thing?

    How designer Identity and Brand Personality Impact


    ConsumersEvaluationsofnewProductOfferings.MattOHern,UniversityofOregon,
    LanJiang,UniversityofOregon.
    2.*KEYARTICLE Socialbenefitsofbrandlogosinpresentationofselfincrossand
    samegenderinfluencecontexts.Lee,Jieun1Ko,Eunju2,Megehee,CarolM.
    Thisresearchpredictsthatluxuryversusnonluxuryselfdisplayenhancesstatusandproduces
    advantagesinhumansocialinteractions.Acrossthreeexperiments,findingssupportthe
    followingconclusions.First,luxuryversusnonluxurybrandlogosassociatepositivelywith
    displayerwealthandstatus.Second,peoplewearingclotheswithluxurybrandlogosreceive
    preferentialtreatmentoverthosenotwearingluxurybrandlogos.Third,apersonwearinga
    luxurybrandlogowhilesolicitingcharitabledonationsreceiveslargercontributionsthana
    personnotwearingaluxurybrandlogo.Fourth,crossgendercontextsaremoreeffectivethan
    samegendercontextsforrequesterandtargetininfluencingconsumerdonationbehavior.
    Conclusion:luxuryselfdisplaymayincreasedeferenceandcomplianceinpresentationsofself
    becauseconspicuousdisplaysofluxuryqualifyasacostlysignalingtraitthatelicitsstatus
    dependentfavorabletreatmentinhumansocialinteractions.
    3.Luxuryvaluesandexperienceasdriversforconsumerstorecommendandpaymore.
    SandraMariaCorreiaLoureiro,CristianoMineiroBrancodeAraujo
    4.IncomeInequalityandStatusSeeking:SearchingforPositionalGoodsinUnequalU.S.
    States.
    5.Whatwomenwant:Creationofaluxurybrand.
    6.DecodingConsumerPerceptionsofpremiumproductswithruledeveloping
    experimentation.
    7.Medialfrontalactivityinbrandloyalconsumers.
    8.TheuseofEngelslawasabasisforpredictingconsumerexpenditures.

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