Academic

Administrative
Assistant Workshop
2015
Living the Brand

Welcome!
Welcome to the
Academic Administrative Assistant Workshop!
Today, we will work on:

Understanding what a brand is

Creating a brand unique to you
Problem Solving & Team Building
Open discussion about training and resources

What is a brand?

SLCC Homepage

Center for Innovation

Bruin Athletics

SLCC Food Court

Science Resource
Center

What is a Brand?
What makes a brand?
What makes a good brand?
Clear message
Connects to the audience
Motivates the consumer
Concretes user loyalty

Salt Lake Community

College
Mission

brand should reflect its organizations mission and values

What is the mission of SLCC?
To serve students of all types of diversity
To serve the needs of the community

Academic
Administrative
Assistant Brand

Activity

Best Practices

What is a best practice?

Scenario 1
New SLCC Student
Schedule conflict late in the semester
& needs to withdraw from a course

Sent all over the college

and still hasnt gotten the help he need

Scenario 2
Adjunct Faculty Member
Hasnt gotten key access yet,
class starts at 7PM
FTLC has been opening the door
and it is 3 weeks in to the semester

Scenario 3

Large, time sensitive project

Your AD is out of the office and unavailable
You have a lot going on at once

Findings & Lessons

Learned

Survey

Please take a few minutes to fill out the survey.

Open Discussion

Thank you for coming!