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  • Shoppers Stop Retail To Etail

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    Noelraj Kalkuri
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    The document discusses the expansion of Shoppers Stop, a leading Indian retailer, into online retail. Shoppers Stop was founded in 1991 and has grown to 76 stores across 35 cities in India. Seeking to capitalize on India's growing internet and mobile usage, Shoppers Stop launched its e-commerce site ShoppersStop.com in 2008. The company planned major investments in technology and mobile to support its online growth strategy between 2008-2020. Shoppers Stop's strategic objectives included increasing its combined retail and online sales revenues. The summary discusses Shoppers Stop's expansion into online retail to take advantage of India's new digital economy and growing internet and mobile adoption.

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    Shoppers Stop

    Original Title

    Shoppers Stop Retail to Etail

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    The document discusses the expansion of Shoppers Stop, a leading Indian retailer, into online retail. Shoppers Stop was founded in 1991 and has grown to 76 stores across 35 cities in India. Seeking to capitalize on India's growing internet and mobile usage, Shoppers Stop launched its e-commerce site ShoppersStop.com in 2008. The company planned major investments in technology and mobile to support its online growth strategy between 2008-2020. Shoppers Stop's strategic objectives included increasing its combined retail and online sales revenues. The summary discusses Shoppers Stop's expansion into online retail to take advantage of India's new digital economy and growing internet and mobile adoption.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views14 pages

    Shoppers Stop Retail To Etail

    Uploaded by

    Noelraj Kalkuri
    The document discusses the expansion of Shoppers Stop, a leading Indian retailer, into online retail. Shoppers Stop was founded in 1991 and has grown to 76 stores across 35 cities in India. Seeking to capitalize on India's growing internet and mobile usage, Shoppers Stop launched its e-commerce site ShoppersStop.com in 2008. The company planned major investments in technology and mobile to support its online growth strategy between 2008-2020. Shoppers Stop's strategic objectives included increasing its combined retail and online sales revenues. The summary discusses Shoppers Stop's expansion into online retail to take advantage of India's new digital economy and growing internet and mobile adoption.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Translating Success

    from One
    Retail Category to

    Group Members

    Noelraj Kalkuri- 22
    Kayur Doshi- 08
    Poonam Dabade- 06
    Anish Gawde15
    Anand Gupta18

    Introduction
    Started in the year 1991 with its first store in Andheri, Mumbai
    Shoppers Stop is part of the K. Raheja Group
    Pioneer of Shoppers Stop India Govind S. Shrikhande (CEO &
    MD)
    Shoppers Stop has 76 stores across 35 cities in India including
    5 duty paid Airport Stores.
    Shoppers Store include: clothing, accessories,
    handbags, health products, cosmetics etc.

    Gross Retail Turn Over


    In Millions (Rs.)
    40000
    35000
    30000
    25000
    20000
    15000
    10000
    5000
    0

    2005

    2006

    2007

    2008

    2009

    2011

    2012

    2013

    2014

    201

    Why Online..?
    1. New Economy
    2. Internet becoming a perfect Business venue
    3. Information Easily available to customers
    4. Cost Cutting
    5. Ability to do Business 24 hrs
    6. Low Start-up Costs
    7. Physical Appearance in any Location

    Planned Investment in Technology


    Mobile Phone Users:

    64 Mn
    In
    2006

    600 Mn
    By 2020

    Laptop Users:

    1 Mn
    In
    2008

    200 Mn
    By 2020

    Source: Shoppers Stop FY 14- 15 Report

    Planned Investment in Technology

    Source: Shoppers Stop FY 14- 15 Report

    Source: Shoppers Stop FY 14- 15 Report

    Shoppers Stop. com


    Started in 2008

    Increase In Retail + Online Sales


    Revenue in Lakhs($)
    800
    700
    600
    500
    400
    300
    200
    100
    0

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012

    2014

    2015

    Shoppers Stop. com

    Strategic Objective
    2015

    Shoppers Stop on Social Media

    Source: Shoppers Stop FY 14- 15

    Thank
    You

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