Tn Hip Pht v a v trn th trng

VN
Tn Hip Pht ang gi vng danh hiu doanh nghip c th phn nc
gii kht khng gas uy tn nht nc ta. S ln mnh ca cty i cng nhiu
thng hiu ni tri c th Nc Tng Lc Number 1, Tr Xanh Khng
, tr tho dc Dr Thanh, khin th phn mi lc 1 m rng. Tuy th
by gi, 1 s doanh nghip khc cng nhit tnh dn thn v o th
trng bo b n y.
Hin gi, s lng cc DN & mt h ng lin tip tng trng l m cho
ming t mi lc mt cht hp, cnh tranh th phn cng
c ng lc c ng c lit hn. c th chin thng buc nhiu nh doanh
nghip cn phi a ch li ca khch h ng ln s mt. Nu nhc ti
mt s loi thc ung c gas th Coca-Cola v Pepsi c xem l cc doanh
nghip thng tr khng th n o xa ngi, cn i vi th trng nc
gii kht khng gas th Tn Hip Pht hin l thng hiu thu tm u th
cuc cnh tranh c lit n y.
Tn Hip Pht chnh l tp o n quy m nht nc ta trong mt h ng nc
gii kht. T khi thc ung Tr Xanh Khng , Nc Tng Lc Number
One c bn ra, n l m nn mt s th nh cng vang dy ng thi
to cho cc sn phm sau n y th d nh Dr Thanh to du n c bit
trong lng ngi tiu dng. Vi v s cc sn phm cun ht n nh
vy chnh v th Tn Hip Pht mi lc mt ln mnh hn, c ng xy dng
chc chn ngi v c tn ca chnh mnh trn th phn thc ung
khng gas.
Qu trnh pht trin ca Tn Hip Pht cng kh nhiu bt trc. Do nm
bt c yu cu ca ngi tiu tn hip pht dng, v nhn ra c
kh nng ca bn thn v vy Tn Hip Pht t b thng hiu
beer Bn Th nh ca mnh i chuyn sang mt th trng ho n to n
mi l trong nm 2001 chnh l nc tng lc. Bi do mi tn hip pht v
hp dn, ng th hiu ca tt c mi ngi do y l vn hay s
dng Red Bulls 1 dng nc tng lc ca nh doanh nghip nc ngo i c
gi tin kh mc. V s thch hp v mc gi, s thch bi vy loi
nc gii kht y chin thng tht vang dy. Sau khi nhn ra th nh cng
n y, mt s thng hiu ngoi nh l Coca Cola & Pepsi cng cho ra i cc
loi nc gii kht tng t nh Samurai & Sting ua tranh trc tip
th nhng lc n y, doanh nghip vng v ng thng lnh th trng
nc gii kht khng gas Vit Nam.
Sau n y, Tn Hip Pht pht trin sang 1 loi nc gii kht mi vi
ci tn Tr Xanh Khng . Vi mc tiu mang n mt sn phm cht
lng, tin li, c li cho c th bi th loi nc n y lun t tc
tng trng ng ngc nhin. V s cun ht ca loi nc n y
ko theo s xut hin ca mt lot nhn h ng tr xanh chai pet, trong
tt nhin khng th thiu 1 s sn phm ca Coca-Cola v Pepsi. Th nhng
bn h lc n o cng l "ngi n sau"!