Tn Hip Pht thng lnh th phn nc

ngt khng gas

Tn Hip Pht ang nm gi danh hiu doanh nghip c th phn nc
gii kht khng gas ln nht VN. S pht trin ca cng ty i cng vi mt
s sn phm ni ting nh Nc Tng Lc Number 1, Tr Xanh Khng
, tr tho dc Dr Thanh, l m cho th phn mi lc mt gia tng. Tuy
th hin nay, mt s doanh nghip khc cng nhit tnh gp mt v o th
trng v cng tim nng n y.
Lc n y, s lng DN v mt h ng khng ngng tng trng l m mnh
t y mi lc mt t tng, cnh tranh th trng cng tr
ln gay gt hn. c th gi nh phn thng buc cc DN cn phi t ch li ca ngi tiu dng ln h ng u. Nu ni n nhng loi
ung c gas th Coca-Cola v Pepsi hin ang l nhng t chc "cai tr" chng
th xon ngi, cn i vi mt h ng ung khng gas th Tn Hip
Pht ang l tp o n chim lnh u th trn cuc cnh tranh gay gt n y.
Tn Hip Pht c nh gi l tp o n ln nht nc ta trong mt
h ng nc gii kht. T khi nc gii kht Tr Xanh Khng , Nc
Tng Lc Number One c qung b n mang ti mt th nh tu vang
lng cng nh l l bc m cho 1 v i sn phm v sau v d nh Dr
Thanh ghi du n mnh m trong ngi tiu dng. i vi h ng lot nhng
sn phm thu ht ti nh vy cho nn Tn Hip Pht ng y c ng pht trin
hn, c ng xy dng vng chc ngi v c tn ca mnh trn th
trng thc ung khng gas.
B d y lch s ca Tn Hip Pht cng nhiu tr ngi. Nh nm
c th hiu ca ngi Vit, v nhn ra c nng lc ca bn
thn mnh v th Tn Hip Pht d t sn phm beer Bn Th nh ca
mnh i chuyn sang mt th phn ho n to n mi m v o nm 2001
chnh l nc tng lc. Bi v mi v cun ht, hp nhu cu ca
ngi tiu dng thi gian y l vn hay s dng Red Bulls 1 loi nc
tng lc ca nh doanh nghip ngo i nc vi mc gi tng i cao.
Chnh s hp l v gi th nh, th hiu th nn thc ung n y th nh
cng tht v vang. Khi trng thy c th nh tu n y, nhiu tp o n ngoi
th d Coca Cola v Pepsi cng gii thiu mt v i sn phm tng t nh
Samurai v Sting tranh ua trc din nhng thi im n y, cng ty
vng chim lnh th phn ung khng gas ti VN.
V sau, Tn Hip tn hip pht Pht pht trin sang 1 sn phm mi
vi tn Tr Xanh Khng . Vi nh em li mt loi nc gii
kht an to n, tin ch, c ch cho c th cho nn loi nc n y lc n o cng
t tc tng trng bt ng. V s hp dn ca tn hip pht
chng ko theo s xut hin ca 1 lot nhn h ng tr xanh chai pet, trong
tt nhin chng th vng mt 1 s loi nc gii kht ca Coca-Cola
v Pepsi. Nhng h lun l "ngi n sau"!