S pht trin vt tri ca Tn Hip Pht

Tn Hip Pht ang s hu danh hiu cty c th phn nc ung khng

c gas ni ting nht Vit Nam. S ln mnh ca cty i cng nhiu nhn
hiu ln c th Nc Tng Lc Number 1, Tr Xanh Khng , tr tho
dc Dr Thanh, l m cho th phn c ng ng y c ng tng. Mc d vy ng y nay,
cc cng ty khc cng tch cc tham d v o th trng m u m n y.
Hin gi, s nh doanh nghip v mt h ng ng y c ng pht trin khin
ming t y ng y mt cht, cnh tranh chim th trng cng
c ng lc c ng c lit hn. c th gi nh phn thng bt buc nhiu
thng hiu cn t li ch ca mi ngi ln s 1. Khi nhc ti cc
loi ung c gas th Coca-Cola v Pepsi hin ang l cc thng hiu
thng tr ho n to n khng th xon ngi, cn i vi mt h ng ung
khng gas th Tn Hip Pht c xem l DN chim lnh u th trn cuc
chy ua khc lit n y.
Tn Hip Pht chnh l tp o n quy m nht nc ta trong lnh vc nc
gii kht. T lc sn phm Tr Xanh Khng , Nc Tng Lc Number
One c qung b n l m nn mt th nh cng vang dy ng thi l
bc m cho nhng thc ung v sau chng hn nh Dr Thanh to n
tng mnh trong lng khch h ng. Vi v s cc sn phm ht khch n
nh th do Tn Hip Pht mi lc tn hip pht mt ln mnh hn,
c ng xy dng bn vng v tr c tn ca mnh trn th phn thc
ung khng gas.
Lch s ca Tn Hip Pht cng nhiu chng gai. V nm bt c nhu
cu ca khch h ng, v xem xt c kh nng ca mnh bi th Tn
Hip Pht d t mt h ng beer Bn Th nh ca mnh i chuyn
sang mt th phn thc s mi l v o nm 2001 l nc tng lc.
Bi do sc v hp dn, ng th hiu ca nhiu ngi lc y l
thng s dng Red Bulls 1 dng nc tng lc ca doanh nghip ngo i
nc c gi tng i cao. Chnh v s ph hp v gi th nh, s thch
bi vy sn phm y th nh cng tht l v vang. Sau khi trng thy
c th nh cng n y, mt v i t chc ngoi th d nh Coca-Cola & Pepsi
cng cho ra i cc loi ung tng t nh Samurai v Sting cnh
tranh trc din th nhng by gi, cng ty vng v ng c th
chim lnh th phn thc ung khng gas VN.
Sau n y, Tn Hip Pht pht trin sang 1 loi sn phm mi vi ci tn
Tr Xanh Khng . Vi mc ch em n 1 thc ung bo m, tin
li, c ch cho sc khe nn sn phm n y lc n o cng t tn hip
pht tc tng trng ng ngc nhin. V s thu ht ca chng
ko theo s xut hin ca mt lot nhn h ng tr xanh chai pet, trong y
tt nhin khng th thiu cc loi nc gii kht ca Coca Cola v Pepsi. Song
h lc n o cng l ngi i sau!