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    This document provides references for sources on the topic of public schools launching marketing campaigns. The references are for journal articles, news articles, and financial reports that discuss strategies for school superintendents using social media marketing, how marketing schools can impact communities, why schools have begun marketing campaigns, and case studies of specific school district marketing efforts.

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    This document provides references for sources on the topic of public schools launching marketing campaigns. The references are for journal articles, news articles, and financial reports that discuss strategies for school superintendents using social media marketing, how marketing schools can impact communities, why schools have begun marketing campaigns, and case studies of specific school district marketing efforts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    79 views1 page

    References

    Uploaded by

    api-200020053
    This document provides references for sources on the topic of public schools launching marketing campaigns. The references are for journal articles, news articles, and financial reports that discuss strategies for school superintendents using social media marketing, how marketing schools can impact communities, why schools have begun marketing campaigns, and case studies of specific school district marketing efforts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    References

    Cox,D.D.,&McLeod,S.(2014).SocialMediaMarketingStrategiesforSchool
    Superintendents.JournalofEducationalAdministration,52(6),850868.Retrievedfrom
    EmeraldInsight.
    Conner,J.,&Cucchiara,M.B.(2013).MarketingSchools,MarketingCities:WhoWinsand
    WhoLosesWhenSchoolsBecomeUrbanAmenities.Chicago,IL:UniversityofChicago
    Press.Retrievedfromhttp://edr.sagepub.com/content/43/7/371.full
    Chen,G.(n.d.).WhyPublicSchoolsareLaunchingMarketingCampaigns.InPublicSchool
    Review.RetrievedMarch12,2016,fromhttp://bit.ly/1KfAC28
    Clark,D.(2015,April27).WhyPublicSchoolsAreFinallyGettingSavvyAboutMarketing.
    Forbes.Retrievedfrom
    http://www.forbes.com/sites/dorieclark/2015/04/27/whypublicschoolsarefinallygettin
    gsavvyaboutmarketing/#622d890a485d
    DetroitPublicSchoolsLaunches"ImIn"StudentRetentionCampaign.(2006,August).In
    DetroitPublicSchools.Retrievedfromhttp://detroitk12.org/content/2009/
    08/06/detroitpublicschoolslaunchesiminstudentretentioncampaign/
    Gagne,J.(2014,August13).TheNextChallengeforPublicSchools:TheSkillstoMarket
    ThemselvestoAttractStudents.InHuffingtonPost.Retrievedfrom
    http://www.huffingtonpost.com/joelgagne/thenextchallengeforpu_b_5491782.html
    Green,S.,&Leung,C.(2005,September22).SchoolsTheHardSell.TheAge.Retrievedfrom
    AcademicOneFile.
    Jabbar,H.(2015,December).EveryKidIsMoney:MarketLikeCompetitionandSchool
    LeaderStrategiesinNewOrleans[Electronicversion].EducationalEvaluationand
    PolicyAnalysis,37(4),638659.RetrievedfromSagePublications.
    Lubienski,C.(2007).MarketingSchools[Electronicversion].EducationandUrbanSociety,
    40(118).RetrievedfromSagePublications.
    Samuels,C.A.(2012,August).DistrictMarketingEffortsAimtoBoostEnrollment.Education
    Week,32(1),7.Retrievedfrom
    http://www.edweek.org/ew/articles/2012/08/22/01recruit.h32.html
    West,R.,&Maynard,S.(2015,June30).TroySchoolDistrictsComprehensiveAnnual
    FinancialreportFortheFiscalYearEndedJune30,2015.InTroySchoolDistrict.

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