Professional Documents
Culture Documents
Business Research Methods
Business Research Methods
SMS
Varanasi
1 Introduction to Research
1.1What is research?
Solve problems
Decision making tool
Competition
Risk
Investment
Hire researchers and consultants more
effectively
2 Scientific Investigation
1 Observation
2 Identification of problem area
3 Theoretical framework
4 Hypotheses
5 Research design
6 Data collection
7 Data analysis
8 Data interpretation
9 Implementation
Problem Formulation
"Well begun is half done" --Aristotle,
Levels of Measurement
QUESTIONING
PLANNING
GATHERING
SORTING & SIFTING
SYNTHESIZING
EVALUATING
REPORTING*
1 Observation
2 Data gathering
3 Problem definition
4 Theoretical framework (variables identified)
5 Hypotheses
6 Research design
7 Data collection,analysis,interpretation
8 Deduction
9 Report writing
10 Report presentation
11 Managerial decision making
Research design
Purpose of the study:
Exploratory study
Descriptive study
Hypotheses testing
Case studies
Measurement
The rating scale
Ranking scale
Sampling
A sample is a subset of the population.
Sample is the process of selecting a sufficient
Data Preparation)
Describing the data (Descriptive Statistics)
Descriptive Statistics
Descriptive statistics
Inferential statistics
Statistics methods
Central tendency
Research Proposal
Title Page
Abstract (on a separate single page)
The Body (no page breaks between sections in the body)
References
Tables (one to a page)
Figures (one to a page)
Appendices
Question?
How can you solve business problem?
Why do you need to know how to write the research
proposal?
Do you understand the research process?
Do you know why do you have to identify problem
statement clearly before doing research?
Do you know why sampling and statistics are
important to the research result?
Why do you have to identify the limitation of your
study?
Why the research report and presentation are
important?
Do you know how to apply the steps of the research
process ?
Questions
1.If you want to set up a coffee shop near