Annual Reports: A Manual

For Xchanges Journal

By

Derek Dorman
Kelsey Manning
Erica Webb

Planning Processes
Three-Tiered Planning Process

First: Working Forward

Who is our audience?
Then: Who is our audiences audience?
Second: Working Backward
What information does our audience need to convey?
Then: What do we need to convey to our audience?
Third: Working Backward
How will our audience want to convey their information?
Then: How should we convey our information to them?

Design Process
Inspiration:
Xchanges website & non-profit annual reports reviewed
Process:
Discussion of theme & format
Initial drafts done individually
Drafts combined into formatted manual
Editing of elements and formatting

Execution
Derek

Kelsey

Erica

Main Sections:

Financial Statement

By the Numbers

Graphical Representations

Main Section:

Letter from the Editor

Personnel Key

Memo Editing

Main Section:

How To Use This Manual

Mission Statements

Programmatic Information

Call-to-Action

Principles of Design:

Balance

Proximity

Principles of Design:

White Space

Color Scheme

Principles of Design:

Alignment

Contrast

Why Create A Manual in PowerPoint?

Affordability

Ease of Design Features

Minimal Design Skills Required

Multimedia Capabilities Combine with Traditional Text

Questions & Comments