Name: ______________________________ Date: _______________ TOK/WOK: Reason/Fallacies

Fallacies
Define the following fallacies in a way that helps you understand them.
1. non-sequitur

2. Post hoc ergo propter hoc (After this, therefore this)

3. Ad hominem

4. Circular Reasoning (also called begging the question)

5. Special Pleading

6. Equivocation

7. Argument ad ignorantiam

8. False Analogy

9. False Dilemma

Name: ______________________________ Date: _______________ TOK/WOK: Reason/Fallacies

10. Loaded Questions

11. Red Herring

12. Appeal to Emotion

13. Bandwagon

14. Traditional Wisdom

Name: ______________________________ Date: _______________ TOK/WOK: Reason/Fallacies

Create an Advertisement

Create an advertisement for a product or service (real or made up brand name).

Your advertisement must include a visual element (Google Slides, poster, a skit) and
a verbal element that is performed live (narration, skit, etc.). Therefore you may not
create a narrated Prezi or video.
Your advertisement must include at least 4 fallacies to sell its product or service.
Please follow the general guidelines included in the rubric.

Rubric
Component to be Evaluated

Exceed
Expectations
7-10

Meets
Expectations
4-6

Below
Expectations
0-3

Design of Visual:
Advertisement is attractive in
layout, design and neatness.
It includes a focal point and all
necessary elements (use of
white space, color, size and
shape of type and images) to
convey message. Skit is acted
out in a clear way with a
variety of actions and
dialogue.
Verbal Presentation:
Verbal presentation was clear,
professional, prepared, and
3-5 minutes in length.
Grammar/Spelling: There
are no grammatical or spelling
errors in the ad design.
Punctuation is used properly
Fallacies: Four minimum.
Fallacies understood and
presented correctly.
Written Summary:
Completed neatly, properly,
completely.
Average

Points

Name: ______________________________ Date: _______________ TOK/WOK: Reason/Fallacies

Written Summary (submit one per group)

1. List the first and last names of the students in your group.

2. In a paragraph, summarize your advertisement (what are you advertising, how are
you trying to convince people to buy or use your product, etc.

3. List your fallacies and how they appear in your advertisement. For example,
Poisoning the Well: Our announcer said there are many companies that will tell you to
buy their shoes, but they dont care about how you look so dont listen to them.

Continue on looseleaf if you need more space.