PARADIGMS IN SERVICE

MARKETING

Presented by:-
Awadhesh Prajapati
PGDM-III Sem

Roll No.:MO8029
 CONTENTS
 WHAT IS PARADIGMS
 PARADIGMS IN SERVICE MARKETING
 CONCEPT OF PARADIGMS
 WHAT IS PARADIGMS??
 A paradigms is a pattern or an example of
something. The word also connotes the
ideas of a mental picture and pattern of
thought.

 Paradigm describe the basis assumption of

science & discipline.

 It provides a scope to field of study.

 PARADIGMS IN SERVICE
MARKTEING
 Paradigms have attempted to solve
the fundamental question in service
marketing.
 CONCEPT OF PARADIGMS IN
SERVICE MARKTING

 People processing
 Possession processing
 Mental stimulus processing
 Information processing service
PEOPLE PROCESSING SERVICE
People processing service
are targeted at themselves. In order
to receive these type of service the
customer must physically enter the
service system.
POSSESSION PROCESSING
Possession processing
service, customers are less physically
involved. In this service customers
ask a service organization to provide
treatment to a physical procession.
 MENTAL STIMULUS PROCESSING

Service are categorized

under the mental stimulus processing
include education, entertainment and
management consultancy. It also include
religious service being offered a large
number of religious and their ashrams.
These services impact the consumer mind
and have the potential to shape their
attitudes, behavior and lifestyle.
INFORMATION PROCESSING
Information processing service,
the marketer has to understand that
is a information is a most intangible
form of service output and most vital
form point of view of the customer’s
own competitive advantage.
THANK YOU