Banco Rio- 2005 Case Analysis

I-

Background of the Study

II-

Statement of the Problem

a. How will Banco Rio contest its Competitive Environment?
b. How can Banco Rio continue to innovate and improve action
plan?

III.

Objectives:
a. This study aims to identify the Strength and Opportunity of
Banco Rio towards its competitive environment.
b. Study aims to improve the Marketing Strategy.

IV. Areas of Consideration

a. Dynamic Market
b. To increase its market share and to improve its corporate image,
Also focuses on drawing closer to customer.
V. Alternative Course of Action
ACA 1.

A. Enough field research

B. Conduct customer preferences

ACA 2.
A. expands its branch coverage and to increase its frontend personnel devoted to sales and customer sales.
B. allows assessment of Major groups and individual
demands for banking products and services.
ACA3.
A. continues and develops the bank community service, as
well as maintains their internet service in retail banking.
B. develops banking products and services.

VI. Recommendation
Our recommendation is ACA 1 which is Enough Field research, and
Conduct customer preferences, for us to be updated on the customers
preferences as well maintains the stability of the bank to compete globally.

Conclusion:
Continuous research must be done to be updated of the markets
need to be able to response on it for it to be competitive and productive.