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KVP100 Graphic Design 2004
KVP100 Graphic Design 2004
1. Rationale
New modes of reproduction, display platforms and transmission devices are reshaping the way text,
image and message can be communicated. As creative advertisers, it is important for you to develop
new ways of approaching graphic design processes in order to confidently utilise traditional and
contemporary media, as well as produce innovative cross-media outcomes. It is also important that
you are flexible and responsive to the needs of clients, with the ability to articulate and graphically
present multiple options for production. This unit emphasises skills and understandings that contribute
to innovative outcomes of client briefs, which places it after units dealing with introductions to media
and advertising issues within this course.
2. Aims
The aim of this unit is to provide you with skills and strategies to deliver creative and effective graphic
outcomes in a range of mediating technologies, with an emphasis on experimental, critically reflective
and flexible processes. Graduate capabilities developed within this unit are based on professional
knowledge and skills, critical, creative and analytical thinking, effective problem-solving and
communication in a variety of contexts and modes. You will also be introduced to cultural and
historical perspectives as they relate to graphic design.
3. Objectives
Unit Outline prepared by: (Victoria Garnons-Williams) Last updated: 10 March, 2003
Unit Outline reviewed by: (enter name/s of review team) Approved:
4. Content
This unit covers the following: Technique and innovation in typography, composition, design principles
and image production; output applications and printer options; photo-mechanical, digital and traditional
graphic processes; production, presentation and material considerations for projects; exemplary
practice in historical and contemporary graphic design; client briefs.
6. Assessment
Description: You will be required to critically evaluate and graphically analyse an example of
graphic design, based on concepts undertaken in this unit. Relates to objectives 3 and 4.
Description: You will be required to present a tutorial seminar of twenty minutes outlining the
conceptual and material considerations of your selected graphic design brief. Relates to
objectives 2 and 3.
3. Type: Project
Summative
Description: You will be required to develop and present a body of work based on the
exploration of an individual concept brief in multiple applications. This submission includes all
notes, journals and research that reflect the development of ideas and skills. Relates to
objectives 1, 2 and 4.
Formative Assessment will be ongoing throughout the major project. As well, you will be given an
individual review of your work at mid-semester.
Unit Outline prepared by: (Victoria Garnons-Williams) Last updated: 10 March, 2003
Unit Outline reviewed by: (enter name/s of review team) Approved:
7. Resource Materials
References
Bierut, M.(ed.) (1994) Looking Closer: critical writings on graphic design. Saint Paul, MN: American
Institute of Graphic Arts
Gordon, B. and M. (2002) The complete guide to digital graphic design. London: Thames and Hudson
Heller, S. and Balance, G. (2001) Graphic Design History. NY: Allworth Press
Lavin, M. (2001) Clean New World: culture, politics and graphic design. Cambridge, Mass: MIT Press
Ocepek, L. (2003) Graphic Design: Vision, process and product. Toronto: Prentice Hall
8. Risk Management
You will be instructed on safe procedures and the required safety gear for all studio and workshop
processes that are demonstrated. Health and Safety files are readily available for all materials and
machinery in all studios areas. Technical supervision is mandatory for 3D workshop and print studio. A
minimum of three students is required for after hours access to studios. Risk assessment forms must
be completed and submitted before project work starts.
9. Academic Integrity
Students are expected to display complete integrity in all their academic work. In particular, activities
such as plagiarism and cheating or any activity designed to defeat the purposes of assessment are
breaches of academic integrity. QUT's policy on academic dishonesty is at Student Rule 29
(http://www.qut.edu.au/admin/mopp/Appendix/append01cst.html). Details of University definitions of
cheating and plagiarism and range of penalties will be provided in the documentation students receive
in week 1.
Unit Outline prepared by: (Victoria Garnons-Williams) Last updated: 10 March, 2003
Unit Outline reviewed by: (enter name/s of review team) Approved: