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Internet Marketing Strategies Research

The research design is descriptive and explanatory to study specific concerns and theories regarding internet marketing strategies used by Bharti Wal-Mart in the retail sector. Primary data will be collected through structured questionnaires and interviews with company representatives and customers. Secondary data will come from sources like books, research journals, websites, and commercial reports. The sampling technique will be simple random sampling of 100 respondents from Delhi and surrounding areas including salaried employees, businessmen, and housewives.

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87 views2 pages

Internet Marketing Strategies Research

The research design is descriptive and explanatory to study specific concerns and theories regarding internet marketing strategies used by Bharti Wal-Mart in the retail sector. Primary data will be collected through structured questionnaires and interviews with company representatives and customers. Secondary data will come from sources like books, research journals, websites, and commercial reports. The sampling technique will be simple random sampling of 100 respondents from Delhi and surrounding areas including salaried employees, businessmen, and housewives.

Uploaded by

fkkfox
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Response Sheet No.

RESEARCH METHODOLOGY

Research Design

Keeping in mind the objective of the study the research design kept is
descriptive and explanatory. It allows the study of specific concerns and
theory. The research will be carried out by collection of data through
interviews conducted at the personal interview, via telephone and via e-mail.
To meet the required objectives the instrument will be used for collecting data
will be questionnaire method. Questionnaire is defined as a general term to
include all techniques of data collection in which each person is asked to
respond to the same set of questions in a predetermined order. Descriptive
research using opinion questionnaires will enable researcher to identify and
describe internet marketing strategies of Bharti Wal-Mart in retail sector.

Data Collection

Primary Data will be collected through structured questionnaire.

Secondary data sources such as use of the books, research journals,


websites and commercial reports.

DATA COLLECTION

Primary Sources – Through structured questionnaire and interviews with


company representatives and customers

Secondary Sources – Books, Journals, Magazines, Articles from Internet

SAMPLGING
Sampling Techniques – Simple Random Sampling

Sampling Area – Delhi & NCR

Sampling Unit – Salaried employees, Businessmen and Housewives

Sample size – 100 respondents

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