SIM Case Presentation

By Group 6
 Objective

To Develop a Product Specific

Multifunctional Organization Structure
from a Functional Structure of a
Pharmaceutical Company
 Current Organization
CEO
Chart
CEO

Sales &
Marketing Production HR Distributio RnD IT
n
 Proposed Structure
CEO

Marketing,
Nutritional
Medical Consumer Sales,
Baby Care Suppleme IT
Devices Products Distributio
nts
n
Hierarchy for Medical Devices, Baby Care
and Nutritional Supplements
 President

VP, M, SnD VP, RnD VP, Production VP, HR

Hierarchy for Consumer Products Division
 President

(Similar Country
VP, Indian Generics VP, US Generics Wise Generic VP, RnD
Segmentation)
Hierarchy for Marketing Sale and
Distribution
 President

VP, Nutritional AVP, Regional

VP, Medical Devices VP, Baby Care
Supplements Generics
Hierarchy for IT Department
 President

VP, Maintenance VP, Product Development

So, Overall the Organization will
look like
 Product Lines

Marketing,
Sales and
Distribution

IT
Thank You