Service Marketing

Group 09

Harshida Yeole – 18 Snehal Singh – 55

Rahul Patil – 38 Dhanashree Teli – 57

Tejal Sharma - 48 Reena Yadav - 60

1
Consultancy
IJCP GROUP

75+
The IJCP Group was founded in 1990 and was the pioneer of medical journalism
CLIENTS in India. It was started with the basic objective of updating the knowledge of the
medical professionals, which was the need of the day at, that time and even now.

It was started with a single journal called 'The Indian Journal of Clinical Practice'
which was launched by Dr S D Sharma, former Vice President of India. It have
Pharmaceutical now grown into various multispecialty journals, customized books and
publications, events, consulting, branding, CME's, doctor meetings, KOL
interactions etc.

It is one-stop solution for pharmaceutical companies to reach doctors and for

doctors to update their knowledge.
Healthcare
Segmentation
Healthcare and pharmaceutical companies

Targeting
Marketing team, Product managers, sales and marketing head.

Positioning
A company that helps medical professionals both within India and abroad to stay
updated with the latest advances in medicine and help improve patient outcomes and
provides a platform for doctors to share information.
SURVUCTION SYSTEM

Invisible Visible
INVISIBLE
 Offering a creative Sustain enduring Engaging 360 Degree
approach client relationship audience online solution to the
provider

• Preparing high • MediNexus(mobile • FB

quality content app), e-newspaper management, • Market
• Creating a website • Keep doctors Twitter Research
to host the content updated outreach
• Managing logistic • SEO
during CMEs optimization
• Account/profile
creation
VISIBLE
 Inanimate Environment

Reception Desk Brochure

Equipments :
Computer, Printer Publications

Interior of the
office Parking
 Service Provider

Key Account Manager Marketing Manager Group Manager

CUSTOMER A
Bundle of services received by customer A

Media and Communication

End-to-end reputation management and brand building.

Digital Marketing
Online marketing services to targeted audience .
Social Media, Digital Promotions

Brand Launches
New launch of Pharmaceutical brands and products.
 CUSTOMER B

Nurses &
Doctors Patient Consumers
Medical Staff
Bundle of services received by customer B

Doctors networking and content app

Live, Print and Online Medical Education and Courses

Continuing Medical Education sessions for doctors

Training workshops for nurses and paramedical staff

 Contact Points

Digital Promotion Email Marketing Cold Calling Word of mouth

 USV + IMA CASE STUDY – THE CAMPAIGN

IMA

A campaign was created by IJCP with the name Rise and

Shine

RISE AND SHINE

An awareness generation campaign jointly by USV and
IMA on deficiency of vitamin-d
with media outreach in 130 cities.
Duration - 2 years