About IAB Canada (www.iabcanada.

com)
The Interactive Advertising Bureau of Canada (IAB), is the national voice and de facto thought leader for the Interactive marketing industry in
Canada, and is a not-for-profit association representing over 225 of Canada’s most well-known and respected Advertisers, Agencies, Media
Companies, Service Associates, Educational Institutions and Government Organizations.

Together with our Members, IAB Canada works to establish and communicate best practices, reliable channel research , networking,
education and training initiatives that enrich and strengthen the Interactive advertising industry -- and -- the over all Canadian marketing
community.
We do this by:
• Being the pre-eminent source of Canadian Cross-Media Optimization Studies (CMOST), and other important Interactive advertising
Research;
• Setting Standards and Guidelines that make Interactive media easier for Advertisers and Agencies to plan, buy, design, execute, track and
evaluate;
• Promoting the overall effectiveness of Interactive advertising through various types of Education, Events, Courses, and via the IAB Canada
Website;
• Assisting the industry in Attracting, Training and Motivating Human Resources;
• Being an Advocate for the Canadian Interactive advertising industry to the Canadian government; and,
• Expanding the breadth and depth of IAB Membership, to increase communication and Networking between industry stakeholders, and to
provide direct value to Members.
STEP 1 - Choose The Tab That's Most Relevant To Your Business
TAB 1: AGENCIES - Agencies , OR Advertisers with internal marketing /or creative departments should refer to this tab
TAB 2: PUBLISHERS - Media Companies, Individual Publishers and Ad Networks should refer to this tab

STEP 2 - Determine Salaries Based On Functional Area + Level Of Experience

FUNCTIONAL AREAS - AGENCIES: Strategy; Client Services; Creative; Ad Operations; Development + Technology; Media; Paid Search
Marketing/OR Search Engine Optimization; Web Analytics
FUNCTIONAL AREAS - PUBLISHERS: Creative; Editorial + Content; Sales; Marketing; Overall Operations; Ad Operations; Development +
Technology; Paid Search Marketing/OR Search Engine Optimization; Web Analytics
LEVEL OF EXPERIENCE: 0-3 yrs; 3-5 yrs; 5-7 yrs.; etc.

Step 3 - Roll Your Mouse Over Individual Job Titles To See A Generalized Job Description For Each
Job Descriptions for various Job Titles may not match your own, as companies generally develop descriptions based on very particular needs.
Salaries also vary based on the size of the organization (i.e. larger organizations may be able to pay at, or beyond the top-end of the pay
scales noted here; whereas smaller companies may even combine one or two positions, and pay toward the mid-range of the pay scales
noted here). But hopefully, our general Job Descriptions form a good baseline to compare your own needs with.

NOTE 1: All salaries are base ONLY, and do NOT include bonus or commission.
NOTE 2: Make sure you expand the rolled-over Job Description to its maximum, in order to see the entire Job Description.
 Interactive Positions in Canada / Salaries

AGENCIES
Job Titles 0-3 yrs 3-5 yrs 5-7 yrs 7- 10 yrs 10 -15 yrs 15 +
(Roll Over Job Title For Job Description)
Strategy
Director, Strategy $100 - 125,000 $125 - 150,000
Associate Director, Strategy $70 - 90,000 $90 - 125,000
Strategic Planner $50 - 60,000 $60 - 70,000 $70 - 90,000

Client Services
Director, Client Services $120 - 160,000 $150,000+
Group Account Director $110-150,000 140,000+
Account Director $90-110,000 $110-130,000 130,000+
Account Supervisor $80 - 90,000
Sr. Account Manager $70 - 80,000
Account Manager $40 - 60,000 $60 - 70,000
Account Executive $30 - 40,000
Director, Project Management $90 -140,000 $125,000 + up
Director, Production $90 -140,000 $125,000 + up
Sr. Project Manager $70 - 120,000 $100,000 + up
Project Manager $50 - 60,000 $60 - 80,000 $80,000 + up
Project Coordinator $35 - 40,000
Production Co-ordinator

Creative
Creative Director $95 - 120,000 $120 - 150,000 $150 - 185,000
Art Director $50 - 60,000 $60 - 70,000 $70 - 90,000 $90,000 + up
Copywriter $50 - 60,000 $60 - 70,000 $70 - 80,000 $80,000 + up
Senior Designer $60 - 80,000 $80,000 + up
Designer $40 - 50,000 $50 - 60,000 $60,000 + up
Junior Copywriter $35 - 50,000
Web Producer $40 - 50,000

IAB Canada 12/07/2021

 Interactive Positions in Canada / Salaries

Job Titles 0-3 yrs 3-5 yrs 5-7 yrs 7- 10 yrs 10 -15 yrs 15 +
(Roll Over Job Title For Job Description)

Ad Operationss
Manager, Ad Operations $60 - $70,000 $70 - 80,000 $80, 000 + up
Ad Operations Technical Specialist $40 - 45,000 $45 - 60,000 $60,000 + up
Ad Operations Specialist $32 - 40,000 $40 - 50,000 $50,000 + up

Development + Technology
Director, Technology $95 - 120,000 $120 - 150,000 $150 - 185,000
Database Administrator $60 - 80,000 $80 - 100,000
Application Developer $50 - 60,000 $60 - 80,000 $80 - 100,000
Flash Developer $50 - 60,000 $60 - 70,000 $70 - 90,000
Systems Architect $50 - 60,000 $60 - 90,000 $90,000+
Technical Architect $50 - 60,000 $60 - 90,000 $90,000+
Information Architect $40 - 45,000 $45 - 65,000 $65 - 85,000 $85,000+
Database Manager $50 - 60,000 $60 - 70,000 $70 - 80,000
Business Analyst $40 - 50,000 $50 - 70,000 $70,000 + up
Database Developer $40 - 45,000 $45 - 60,000 $60 - 70,000
Systems Integrators $40 - 50,000 $50 - 60,000 $60 - 70,000
Systems Administrator $40 - 50,000 $50 - 60,000 $60,000 + up
Web Designer $40 - 50,000 $50 - 60,000 $60,000 + up
Web Developer $40 - 50,000 $50,000 + up
Interface Developer $35 - 45,000 $45 - 65,000 $65,000 +up
QA Analyst $35 - 45,000 $45 - 65,000 $65,000 + up
Report Analyst $35 - 45,000 $45 - 60,000

Media
Director, Digital Media $65 - 85,000 $85 - 100,000 $100 - 120,000 $120,000 + up
Sr. Digital Media Specialist $50 - 60,000 $60-70,000 $70,000 + up
Digital Media Specialist $40 - 50,000 $50 - 60,000 $60 - 70,000 $70,000 + up
Jr. Digital Media Specialist $27 -35,000
Social Media Strategist $60 - 75,000 $75 - 90,000 $90,000 + up
Social Media Marketer $45 - 60,000 $60,000 + up
PR/Reputation Manager $60 - 70,000 $70- 80,000 $80,000 + up

Paid Search Marketing/ OR

Search Engine Optimization
VP, Search $160 - 170,000 $170,000 + up
Director, Search $80 - 100,000 $100 - 120,000 $120 - 150,000 $150,000 + up
SEO + SEM Account Strategist $50 - 70,000 $70 - 80,000 $80,000 +up
Search Engine Developer $50 - 60,000 $60 - 80,000
Search Engine Quality Engineer $50 - 60,000 $65 - 75,000
SEM Specialist $50 - 70,000
SEO Specialist $50 - 70,000

Web Analytics
Director, Web Analytics $85 - 90,000 $100,000 + up
Senior Web Analyst $60 - 70,000
Web Analyst $50 - 60,000
Reporting Analyst $35 - 45,000

IAB Canada 12/07/2021

PUBLISHERS
Job Titles 0 -3 yrs 3-5 yrs 5-7 yrs 7- 10 yrs 10 -15 yrs 15 +
(Roll Over Job Title For Job Description)
Creative
Art Director $50-60,000 $60 - 70,000 $70-90,000 $90,000 + up

Editiorial + Content
VP, Content $90 - 130,000
Editor-in-Chief $70 - 90,000 $80 - 110,000 $120,000 + up
Director, Content, Multi-platform $70 - 90,000 $80 - 110,000 $120,000 + up
Senior Online Editor $55 - 65,000 $65,000 - 75,000 $75 - 90,000
Online Reporter/Writer $30 - 40,000 $40 - 55,000 $55 - 65,000 $65,000 - 75,000 $75 - 90,000
Multimedia Editor $30 - 40,000 $40 - 55,000 $55 - 65,000 $65,000 - 75,000 $75 - 90,000
Interactive Editor $30 - 40,000 $40 - 55,000 $55 - 65,000 $65,000 - 75,000 $75 - 90,000
Web Producer $30 - 40,000 $40 - 55,000 $55 - 65,000 $65,000 - 75,000 $75 - 90,000
Community Editor $30 - 40,000 $40 - 55,000 $55 - 65,000 $65,000 - 75,000
Online Editor $30 - 40,000 $40 - 55,000 $55 - 65,000

Sales
VP, Sales $120 - 140,000 $140 - 190,000
Job Titles 0 -3 yrs 3-5 yrs 5-7 yrs 7- 10 yrs 10 -15 yrs 15 +
(Roll Over Job Title For Job Description)
Director, Client Services $70 - 100,000 $100 - 130,000 $130 - 150,000
Sr. Account Manager $60 - 70,000 $70,000 + up
Account Manager/ Sales Executive $40 - 50,000 $50 - 60,000
Account Coordinator $35 - 40,000
Customer Service Rep $32 - 35,000

Marketing
VP, Marketing $120 - 170,000
Director, Marketing $95 - 125,000 $95 - 125,000
Director, Product Management $95 - 125,000 $95 - 125,000
Senior Product Manager $75 - 95,000 $80 - 110,000 $90 - 130,000
Brand/Marketing Manager $50 - 65,000 $60 - 75,000 $70 - 90,000
Product Manager $50 - 65,000 $60 - 75,000 $70 - 90,000
Marketing Coordinator $37 - 45,000

Development + Technology
Chief Project Management Officer $140 - 185,000
Director, Project Management $90 - 150,000 $120 - 185,000
Director, Technology $95 - 120,000 $120 - 150,000 $150 - 185,000
Program Director $80 - 110,000 $90 - 130,000
Program Manager $70 - 90,000 $80 - 100,000
Application Developer $50 - 60,000 $60 - 80,000 $80 - 100,000
Database Administrator $60 - 80,000 $80 - 100,000
Senior Project Manager $70 - 85,000 $70 - 100,000
Flash Developer $50 - 60,000 $60 - 70,000 $70 - 90,000
Information Architect $40 - 45,000 $45 - 65,000 $65 - 85,000 $85,000+
Database Manager $50 - 60,000 $60 - 70,000 $70 - 80,000
Project Manager $45 - 65,000 $60 - 75,000
Database Developer $40 - 45,000 $45 - 60,000 $60 - 70,000
Systems Administrator $40 - 50,000 $50 - 60,000 $60,000+
Interface Developer $35 - 45,000 $45 - 65,000
Project Coordinator $35 - 50,000
Web Designer $35 - 50,000
Web Developer $35 - 50,000

Paid Search Marketing/ OR

Search Engine Optimization
VP, Search $160 - 170,000 $170,000 + up
Job Titles 0 -3 yrs 3-5 yrs 5-7 yrs 7- 10 yrs 10 -15 yrs 15 +
(Roll Over Job Title For Job Description)
Director, Search $80 - 100,000 $100 - 120,000 $120 - 150,000 $150,000 + up
SEO + SEM Account Strategist $50 - 70,000 $70 - 80,000 $80,000 +up
Search Engine Developer $50 - 60,000 $60 - 80,000
Search Engine Quality Engineer $50 - 60,000 $65 - 75,000
SEM Specialist $50 - 70,000
SEO Specialist $50 - 70,000

Overall Operations
Operations Manager $65 - 75,000 $75 - 80,000 $85,000 + up
Project Manager $50 - 60,000 $60 - 70,000 $70,000 +up
QA Analyst $35 - 45,000 $45 - 65,000 $65,000+
Reporting Analyst $35 - 45,000
Project Coordinator $35 - 45,000

Ad Operations
VP, Ad Operations $90,000 + up $120,000 + up
Director, Ad Operations $70 - $85,000 $85 - $100,000 $100,000 + up
Manager, Ad Operations $60 - $70,000 $70 - 80,000 80, 000 + up
Inventory Manager $45 - 60,000 $60,000 + up
Campaign Manager $35 - 45,000 $45 - 55,000 $55,000 + up
Ad Operations Technical Specialist $35 - 45,000 $45 - 60,000 $60,000 + up
Ad Operations Specialist $32 - 40,000 $40 - 50,000 $50,000 + up

Web Analytics
Director, Web Analytics $85 - 90,000 $100,000 + up
Senior Web Analyst $60 - 70,000
Web Analyst $50 - 60,000
Reporting Analyst $35 - 45,000