Questionnaire and their design

Presented to:
Mr. Prem Raj Pant
Presenters:
Course instructor
Bigya Uprety
Surya Karki
Ujjwal Bhatta
 Things to consider
• Think about the objective of the survey
• Think about how the interview will be carried
out
• Think about the introduction to the
questionnaire
• Think about the formatting
• Think about questions from the respondents’
point of view
 Contd…
• Think about the possible answers at the same
time as thinking about the questions
• Think about the order of the questions
• Think about the type of the questions
• Think about how the data will be processed
• Think about interviewer instructions
 Matching questionnaire with research
objectives
Types of study Questionnaire type Method of
administration
Large, quantitative Structured Telephone/face-to-
studies face/ self
completion
Business to Semi structured Telephone/face-to-
business studies; face
investigative
consumer studies
Qualitative studies Un structured Depth
telephone/face-to-
face/focused group
 Types of questions
• Behavioural

Information that can be used to

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em
All surveys.
• Classification
 Key terms in questionnaire design
• Questionnaire A set of common questions
laid out in a standard and
logical form to record
• Question individual respondents’
attitude and behavior.
What you ask to respondents.

• Open ended questions

Questions that invite free ranging
responses-sometimes called
verbatim responses.
• Closed questions That questions invite a response
that is fitted into a predicted
answer.
 Contd…
• Direct questions It measures exactly what it
appears to be measuring.

• Indirect questions It disguises its true purpose.

• Multiple response questions

• Prompted questions
Some questions having multiple
number of answers and some have
only one answer.
Is used to give common
framework for the answers.
 Contd…
• Unprompted questions Allows the respondents to give
their own answer in their own
words.
• Response codes
The answer to closed questions,
each requiring a mark to indicate
• Question grid which has been chosen
Question may be laid out in grids
to save space on the
questionnaire.
• Rating scales These are words, numbers or
pictures that indicate a range of
different responses to a question.
 Contd…
• Routing The instructions that tell an
interviewer or a respondents
where to go next when completing
the questionnaire.
 Conclusion
• A good questionnaire will be successful in
collecting accurate facts and opinions and will
be an enjoyable event for the respondent.
• The best questionnaires are constantly edited
and refined until finally they have clear
questions and instructions, laid out in a logical
order.
Thank you