The decision to invest in

Wendy’s Restaurants
Wendy’s is an international food chain restaurant
which has around 3500 franchises.
And plans to open 1500 more by 1989.
 Competitors of wendy’s restaurant

• Mc Donalds
• Burger King
• Mom & pop restaurant
• Pizza Hut
• KFC
• Taco Bell , etc.
Pricing strategy of meals is desided at Wendy’s
international in Dublin ,Ohio
On basis of -:

• Demographic condition
• Location
• Income level
• Pricing strategy of competitors
• Etc.
 Due to tough competition profit margins of the food
industry have decreased,which has forced the fast-food
industry to expand abroad, where competition is weaker
and profot margins are higher.