PROMOTIONAL OPPORTUNITY

ANALYSIS.

Submitted by:-
Group name:- THE YOKES
Members:- Darpan
Sahil setia
Anupam Godiyal.
 RETAIL INDUSTRY
 The retail industry emerged in the US in the eighteenth
century
 
 Specialty stores were developed only in those areas that
had a population of above 5,000.

 Super markets flourished in the US and Canada with the

growth of suburbs after World War II.
MAJOR RETAILERS IN INDIA 
 Pantaloon

 Tata Group

 RPG Group

 Reliance

 AV Birla Group
BIG BAZAAR
 INTRODUCTION
 A chain of shopping malls in India owned by Kishore
Biyani’s Pantaloon Group.

 Provides the best products at the best price.

 Reflect the look and feel of Indian bazaars at their

modern outlets .

 All over India, Big Bazaar attracts a few thousand

customers on any regular day.
PRODUCT OF BIG BAZAAR
 CHALLENGES
 Largely urban phenomenon, pace of growth is still
slow.

 Not being recognized as an industry in India so

availability of finance is low.

 New market players.

 High cost of real estate.

Lack of infrastructure.
Protest against retail sector
MAIN COMPETITORS OF BIG BAZAAR

 Reliance fresh

 Shopper’s shoppe.

 Aditya birla group

PROMOTIONAL ACTIVITY
 Low prices on Wednesday

 Concept of Big Day

 Promotional offers –

 Khushi Ki Barsaat
 Happy Father’s Day.

 Future card.

 Gift to every 100th customer.

CONT.
 SS4D.
 Exchange Mela

 Festival offers.

 Kids show.

 Time prices.

 Summer vacation offers.

 Road shows.

 Advertising in different media.

Print media.
F.M
Television
Hoardings.
SWOT ANALYSIS
OPPORTUNITIES FOR BIG BAZAAR
 Big Bazaar ensures that no other kirana store /
departmental store are offering considerable discount
compared to its own price. This helped Big Bazaar in
being the "value for money" store.

 Big Bazaar scores high on product mix as compared

to kirana store.

 Cheap and local products are heavily stocked in Big

Bazaar which make it easier to attract lower middle class
category of customers.
CONT.
 Promotion of kirana is rare event but Big Bazaar used
this channel efficiently to establish itself as national
brand.

 Customer loyalty resulting in high up sell, i.e., selling to

existing customers.
TARGET CUSTOMER

 Big Bazaar targets higher and upper middle class

customers

 The large and growing young working population is a

preferred customer segment .

 Big Bazaar specifically targets working women and

home makers who are the primary decision makers.
SUGGESTIONS
 Retailing through internet and web based technology.

 They should reduce their price during recession period.

 Understand consumer preferences towards global

expansion.
 RECOMMENDATIONS

 Big bazaar should keep offers in regular intervals so that

there should not be a long term gap, because offer is the
most influencing factor which is responsible for
customer purchase decision.

 And they also concentrate on T V advertisement they

should show ads and promotional offers in a regular
interval in three languages like Kannada Hindi English.

 Hoarding should be placed uncovered area.