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  • Sustainability:It'S Not About Light Bulbs: Damar Dwi Prasetyo B29 / 2009-1-083

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    McDonald's opened an eco-friendly restaurant in North Carolina to appear more sustainable, but their priority was making money, not the environment. While using recycled materials and avoiding beef from rainforests, McDonald's goal was to connect with consumers and boost profits through their green strategy. True sustainability requires more than a green facade and would mean prioritizing environmental and health concerns over just increasing profits through deception.

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    McDonald's opened an eco-friendly restaurant in North Carolina to appear more sustainable, but their priority was making money, not the environment. While using recycled materials and avoiding beef from rainforests, McDonald's goal was to connect with consumers and boost profits through their green strategy. True sustainability requires more than a green facade and would mean prioritizing environmental and health concerns over just increasing profits through deception.

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    8 views1 page

    Sustainability:It'S Not About Light Bulbs: Damar Dwi Prasetyo B29 / 2009-1-083

    Uploaded by

    nanadamar
    McDonald's opened an eco-friendly restaurant in North Carolina to appear more sustainable, but their priority was making money, not the environment. While using recycled materials and avoiding beef from rainforests, McDonald's goal was to connect with consumers and boost profits through their green strategy. True sustainability requires more than a green facade and would mean prioritizing environmental and health concerns over just increasing profits through deception.

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    of 1

    DAMAR DWI PRASETYO

    B29 / 2009-1-083

    SUSTAINABILITY:IT’S NOT ABOUT LIGHT BULBS

    The owner of Mc.Donald announced eco-friendly restaurant in Cary,


    N.C, which use eco- friendly facility, but it was not sustainable. Sustainability
    in this case, it’s not to be green and more green but it used to success the
    company, because money speaks in business.
    “Command-and-Control Management” has been replaced by “Connect-
    and-Collaborate” as do other large companies. It is used to get consumers
    back to Mc.Donald by using the strategy and connection in this world. To get
    a connection from the public, Mc.Donald participates protect the environment.
    This is done by using recycled materials and it won’t buy beef from the
    Rainforest areas.
    Those values go well being green. Mc.Donald not only to be green but
    got profit.
    I think Mc.Donald is big company and it will be better in sustainable in
    green movement and health than in deceiving the public by green for
    business.

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