CHINA

THE HIDDEN DRAGON

NAVEEN KUMAR
IITTM,Gwalior
PGDM TT (A)

10/26/2009 1
Naveen kumar
 Basic Demography
AREA POPULATION(mill)
• China
• 2003 -1292.3
• 3.7million Sq miles
• 2004 -1299.9
• Latitude: 18°15′N to
53°30′N • 2005 -1307.6
• longitude: 74°E to • 2006 -1314.5
134°30′°E

• Beijing(CAPITAL)
• Latitude: 39°54′50″N
• Longitude: 116°23′30″E

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 A BREIF HISTORY
 Recorded history of 5000 years.
 Qin Shihuang established China's first
centralized autocracy in 221B.C.
 Sun Yat-sen toppled the rule of the Qing
Dynasty after 2000 years of FEUDAL
MONARCHIAL SYSTEM in1911.
 1st oct.1949 foundation of PEOPLE’S REPUBLIC
OF CHINA.

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 WEATHER & CLIMATE
• China's Climate in General
• In China, a vast land spanning many degrees of
latitude with complicated terrain, climate
varies radically. China has a variety of
temperature and rainfall zones, including
continental monsoon areas. In winter most
areas become cold and dry, in summer hot
and rainy.

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 GEOGRAPHY

 China has a diversity of land formations.

 Variety of mountains, hills, highlands, plains and
basins.
 Highest mountain peak-Qomolangma (Everest),
8,848 metres above sea level
 Highlands and hill regions account for 65
percent of the country's land mass.
 Lowest point- Turpan Basin, 154 metres below
sea level.
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 LANGUAGES

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 CHINESE RELIGION & BELIEFS

CHINA IS BECKONED BY THE EDIFICATION & RITUALS

OF MAINLY 5 RELIGIONS WHICH ARE-
TAOISM
BUDDHISM
ISLAM
CATHOLICISM
CHRISTIANITY

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 Chinese art & culture
• THE PERCIEVED ART OF CHINA MAKES CHINESE
TRADITIONAL CULTURE ABSOLUTETLY AWE
INSPIRING &CAPTIVATING
SOME OF THEM ARE.
• CHINESE MUSIC.
• CHINESE PAINTINGS.
• CHINESE POTTERY.
• CHINESE DANCE.
• DRAGON & LION.
• MARTIAL ARTS(WUSHU)
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 MAJOR DESTINATIONS

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 World Heritage sites

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 Wildlife Attractions

China Wildlife
• The Giant Panda
• Snow-white migratory bird
• The white-flag dolphin
• Tufted Deer
• Serows
• Flora

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 Beaches

Few beaches
The Beidaihe Beach
Huiquan Beach –
Qingdao
Tianya Haijiao and
Dadonghai
Beihai Silver Beach
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Baker Beach 13
 TRANSPORTATION

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 AIR TRANSPORT

PARTICULARS DATA
AIRPORTS 467

HELIPORTS 35

PASSENGER CARRIED 13.67Cr

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DEPARTURES 8,40,900 15
 MAJOR AIRPORT

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 Railway
 The most important mass transportation
vehicle
 Affordable fares, High speed, Excellent
connectivity
 Convenient and comfort
 Major stations- Beijing, Shanghai, Shenzhen,
Suzhou, Wuxi, Guilin, Nanjing.

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 KEY FACTS
• RAILWAY STATIONS-
• Anhui
• Beijing
• Chongqing
• Guangxi
• Guangdong
• STANDARD GAUGE 75438 KM

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 WATER TRANSPORTAION
 MAJOR PORTS AND TERMINAL
GUANGHOU
NINGBO
SHANGHAI
SHENZHEN
YIANJIIN
DALIAN
WATER WAYS- 1,24,000Km
CONTAINER PORTS-88,548,470
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 ROAD Transportation

DRIVING SIDE – RIGHT SIDE

HIGWAYS:
PAVED :- 3,14,204Km
TOTAL :- 1,402,698Km
VECHILE RATIO :- 10 VECHILE PER 100
PERSON

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 MAJOR FESTIVALS OF CHINA
CHING MING.
TIN HUA.
CHINESE NEW YEAR.
DRAGON BOAT FESTIVAL.
CHENG CHUA FESTIVAL.
BIRTHDAY OF BUDDHA.

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 FOOD & CUISINE
CHINA IS ALSO KNOWN FOR ITS FOOD
&CUISINES SOME OF THEM ARE-
NOODLES.
BEAN CURD.
SOUP DELICACIES.
CHOPSTICKS.
CHINESE TEA.
EROTIC FOOD-SNAKE,CATS & BIRDS NEST
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 ACCOMODATION
• CHINA PROVIDES THE BEST ACCOMODATION
FACILITIES AVAILIABLE IN THE INDUSTRY.
• SOME OF THE MAJOR HOTELS ARE-
• BEIJING HILTON HOTEL.
• BEIJING INTERNATIONAL HOTEL.
• SHANGRILA HOTEL.
• YAN XIANG HOTEL.
• THE SILK ROAD HOTEL.

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 SWOT
ANALYSIS
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 STRENGTHS
 WIDE VARIETY OF ATTRACTIONS.
 LARGE NUMBER OF WORLD HERITAGE SITES(38)
 ONE OF THE MODERN WONDERS-THE GREAT
WALL.
 EMERGING MARKETS FOR CHINESE INDUSTRY.
 LIBERAL TOURISM POLICY.
 EFFICIECNT AND CAPABLE MANAGEMENT-
BEIJING OLYMPICS.

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 Weakness

 LOOSE TRANSPORTATION IN SOME EXTERIOR

AND FAR OFF AREAS.
 POLITICAL INSTABILITY IN SOME PROVINCES.
 TIBBET PROBLEM.
 EVIL IMAGE IN SOME STEREOTYPED MINDS
AS A HARDCORE COMMUNIST ECONOMY.

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 OPPORTUNITIES
 HIGH RATE GROWING ECONOMY-HIGH
DEMAND OF TOURISM(INBOUND AND
OUTBOUND).
 DEVELOPMENT OF NEW ATTRACTIONS –
Kansas natural park(THE BIGGEST NATURAL
PARK IN THE WORLD)
 PERFECT BLEND OF NATURAL,CULTURAL AND
MAN-MADE ATTRACTIONS.

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 TRENDS
 STEADY GROWTH RATE OF TOURISM
INDUSTRY.
MICE
(MEETINGS,INCENTIVES,CONVENCTIONS
& EXHIBITION e.g.BEIJING,SHANGHAI).

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 BIBLIOGRAPHY
WWW.VISITCHINA.COM
WWW.CHINATOURISM.ORG
WWW.THECHINESE DRAGON.IN
CHINA TODAY & TOMMOROW-YING SHUA

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 THANK YOU
FOR
YOUR
ATTENTION

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