In the background, the local

pub which the soap is set

All of the cast members
appear happy and
cheerful, implying that
you’ll be cheered up and
made to feel good by
watching this soap
around can be seen. This gives
an idea of the area in which the
Some of the main cast members are shown. soap is set. The pub appears
There is a range of ages and genders. This attached to another building,
shows that the show is for a variety of people showing it is possibly set in a
from young to old. Judging by how the
neighbourhood.
characters are dressed and look, they are
possibly in demographic groups E-C. There
are more female characters than male
characters in the image, but the two male
characters are in front, which maybe shows a
little bit of sexual inequality. There are no
ethnic groups represented in the image.

The soap’s title

is shown on a
street sign. The
sign is often
used when
advertising this
soap as it is the
soap’s logo. The
sign also stands
out from the rest
of the image,
making it the
focal point.

Overall, this poster is vibrant, and easy on the eyes. It gives some information on the soap, and makes it
quite memorable, but there is no mention of what time the soap is on or what channel. This is quite an
irregular way of advertising the soap but since Coronation Street is already quite a well established soap, a
lot of people already know when the soap is on and what channel. It is likely that this poster is to attract
people to the soap who are already aware of it, but just haven’t watched it before.

The characters used in the poster show that the soap is designed for a range of audiences, due to the range of
ages and genders in the image.

I will use this analysis when it comes to creating the poster for our group’s soap as it contains some of the
regular conventions of soap posters, such as the soap’s logo and the characters. By ensuring I follow the
regular conventions of a soap poster, I will have a better chance of attracting my target audience for my soap
opera.