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Project Report On: SSL - TTK (A TTK Group Company)
Project Report On: SSL - TTK (A TTK Group Company)
Project Report
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On
60 East
West
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North
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1st Qtr 2ndQtr 3rdQtr 4thQtr
Submitted by:
UMESH GOJA
ANUJ
AGRAWAL
2010
ARIF RASHID
PUNE
2
Project title : Market Analysis For Scholl
Place : Chennai
ACKNOWLEDGEMENT
3
AT FOOTCARE PRODUCT DIVISION, SSL-TTK I OWE MY
GRATITUDE TO ALL THE EMPLOYES WHO HELPED ME DURING
MY STUDY. I WOULD ESPECIALLY LIKE TO THANK Mr.
M.V.ASHOKBABU, DY. GM (HR), Ms RICHA, PRODUCT
MANAGER (SCHOLL) FOR THEIR GUIDANCE AND SUPPORT IN
MAKING THIS STUDY POSSIBLE. SOME OF THE OTHERS WHO
WERE INDISPENSABLE IN THIS PROJECT ALSO PLAY AN
IMPORTANT ROLE IN THE COMPLETION OF THIS PROJECT
( ESPECIALLY Mr. SUBBU & Mr. RAJESH KANNA ) .IT WAS THEIR
KNOWLEDGE AND EXPERIENCE THAT SERVED AS A
CONTINEOUS SOURCE OF ENCOURAGEMENT AND BROUGHT
OUT THE BEST FROM ME.
ANUJ AGRAWAL
ARIF RASHID
EXECUTIVE SUMMARY
The research conducted was descriptive in nature. Chennai segment
was surveyed to attain certain results. The market survey was conducted to
analyse the presence of various footcare products in the market of Chennai
4
city. The market survey was conducted with intent of finding the presence
of Scholl products available in the markets across various retail channels
and the competitors of the brand present in the same format. The another
objective of the survey was to find out the price points of the competitors of
our brand present in the market and the promotions offer by these brands.
So in the nutshell the whole idea behind this research was to study the
marketing mix of Scholl and competitors.
After the survey was complete, the data was first tabulated according
to various footcare segments present in market i.e. comfortable feet,
beautiful feet, healthy feet and fresh feet. All the brands and products were
classified in these four segments as well as classification was done
according to the channel. The promotional strategy of different brands were
studied which extended a great support in understanding the marketing mix
of footcare brands available in the market. During the survey it was found
that retailers in some parts of city were not happy from the distribution of
Scholl. So bearing this in mind a questionnaire was prepared to figure out
the retailer satisfaction level for those retailers who deal in Scholl products.
Simultaneously question was included in the questionnaire to figure out the
factors that plays a major role for retailer before offering the shelf space to
the product at their store and along with this retailer feedback was collected
to find out their expectations from the company. A sample of 100 retailers
was chosen to collect information from these retailers across Chennai city
in various outlets. It was tried to cover at least 15 retailers in each retail
format because it was a difficult task to find out the standalone stores in
cosmetics, Supermarkets and footwear segments who deals with Scholl.
Mostly the formerly said formats operate in chain formats so to avoid the
5
homogenous response the selected stores were chosen in these retail
formats.
After this survey the collected data was first sorted and then analysed
on chosen parameters. This analysed data later on converted in to the form
of tables, graphs, pie-charts etc. This representation was comprehensive
enough to make anyone understand the results once the person goes
through the report. This also made it easy to draw conclusions based on the
research and provide a presentable format of the report.
6
• The top five attributes identified by retailers are retailer margin,
company efforts to make the product available at their store, delivery
time, promotions & offers and credit period.
• Company is not using foot and beauty spa for promoting its brand
which could be a breakthrough success in promoting Scholl because
these stores receive footfalls for Scholl targeted segment.
• Brand is not using television advertising which confines the
awareness among the consumers of footcare products.
• A footcare culture needs to be created in the market which can push
the demand for such products in the market.
• Most of the customers present in the market are price sensitive so
company can opt to launch the SKU for CHRC which can compete
with products like Krack and Himalaya.
TABLE OF CONTENTS
1. INTRODUCTION …………………………………….9-10
2. ABOUT COMPANY………………………………….11-15
3. PRODUCT PORTFOLIO……………………..............16-26
7
4. PURPOSE, SCOPE OF PROJECT……………………27-28
5. MARKET SCENARIO………………………………...29-31
6. RESEARCH METHODOLOGY..…………………..…32-34
7. RESULTS&INTERPRETATIONS..…………………..35-76
8. SUGGESTIONS………………………………………..77-79
9. APPENDIX…….……………………………………….80-87
10. REFERENCES.………………………………………..88-88
INTRODUCTION
8
Marketing is a management process which identifies, anticipates and
supplies customer requirements efficiently and profitably. Marketing is a
performance of business activities that direct the flow of goods and services
from the producer to the consumer or user. According to “American
Management Association” Marketing is a social and managerial process
through which individuals and groups obtain what they need and want
through creating, offering and exchanging the goods and services of value
with others.
9
locations of the Chennai city. The survey was based on underlying
assumptions:
ABOUT COMPANY
10
concern for making life easier for the customer remain to this day and are
an ongoing commitment of the INR 1000 crore TTK group.
11
Today TTK makes an annual turnover of INR 10 billion and
dispense 25 products and services across the globe. Today group has 12
manufacturing units with a 6000 plus employee strength. The group has
presence in 40 countries and has 9 companies of international repute in her
portfolio. The companies are:
• TTK Enterprises (P) Ltd (Air cargo & visa support services)
12
plc. Each of these companies had a very diverse and rich heritage. Seton
Healthcare was a company from UK founded in 1952. This company was
selling tubular bandages. This company had a very aggressive acquisition
policy which led the company in acquiring some medical businesses and
made their strong presence in OTC drugs.
Today SSL has presence across the globe which stretches from
Europe, Asia-pacific to America with a annual turnover of more than 534
million GBP. Europe alone contributes to 76% of the group turnover
followed by Asia-pacific. The major markets for the group are UK, France,
Italy, Spain, Germany, Japan, Thailand, Malaysia, Australia, Hongkong,
USA and Canada. SSL employs approximately 5,350 people worldwide
(including 2,000 at the joint venture factories in India).
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economic growth. Company is in the process of building a new state-of-art
condom factory in China to replace their existing factory there. The new
factory will increase condom capacity in China by five-fold and enable
them to supply in both domestic and global markets.
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PRODUCT PORTFOLIO
DUREX CONDOMS
Durex Sensation
This condom has hundreds of unique raised dots which gives more thrills in
the bedroom and gives extra pleasure and added intensity of stimulation.
This variant of condom has three SKU’s of 3,10 & 15 piece in a pack
which is sold as Rs35, Rs100 & Rs 150 respectively.
Durex Jeans
15
Durex Jeans is cool love wear. It is trendy and it is comfort wear - just like
Denim Jeans which portray attitude and worn for comfort, sex appeal,
utility. Hence the brand named Jeans. Some other features are
This variant of condom has three SKU’s of 2, 4 & 10 piece in a pack which
is sold as Rs20, Rs40 & Rs 100 respectively.
Durex Apple
This condom has only one SKU which is a pack of four exotic apple
flavoured condoms for a memorable pleasurable experience. The smell of
fresh apples will surely heighten the anticipation. Irresistible apple
fragrance arouses the original temptation. This pack is sold for Rs 50.
Durex Flavours
This condom shows your taste for love and sips its sweet rewards in the
flavours you choose. Durex flavoured condoms are available in banana,
strawberry and orange flavours to spice up your night. This variant of
condom has two SKU’s of 3 & 10 piece in a pack which is sold as Rs35 &
Rs 100 respectively.
Durex Pleasuremax
This condom ensures maximum stimulation for you and your partner. The
specially designed shape with uniquely positioned ribs and raised dots give
extra intensity of feeling for both you and your partner. Everyone is a
winner with this ultimate condom. This variant of condom has two SKU’s
of 3 & 10 piece in a pack which is sold as Rs35 & Rs 100 respectively.
Durex Performa
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This condom is a secret to longer-lasting sex. Performa contains a special
lube - called Benzocaine - inside the condom which helps the man to
control climax and prolong excitement...which means longer-lasting sex.
This variant of condom has three SKU’s of 3, 10 & 15 piece in a pack
which is sold as Rs35, Rs 100 & Rs 150 respectively.
Durex Superthin
This condom is bringing people closer together, Superthin condoms are the
thinnest condoms in company’s latex range. This condom is so fine that
you barely feel it's there and at the same time strong enough to give you
uncompromising protection. This variant of condom has two SKU’s of 3 &
10 piece in a pack which is sold as Rs35 & Rs 100 respectively.
DUREX LUBES
Durex Play O
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• Fresh Seal cap - this means you get the freshest, most effective gel
(simply unscrew the cap, and fit on the pump)
• A customer - friendly "in-pack" leaflet
• Stylish yet minimal textured board carton with premium over wrap
(this acts as tamper evidence)
• Play O comes with a detachable pump that dispenses finger-tip
quantities of deliciously orgasmic gel. Each bottle typically contains
25 applications.
This is a perfect product if you're trying lube for the first time or looking
for a bit of variety. This comes with an assortment of flavours and
sensations, so you can choose a lube to suit your mood.
Durex Sensilube
18
DUREX STIMULATORS
Durex Playultra
Play Ultra provides 40 minutes of direct vibrating stimulation that both the
partners enjoy. Not only is Play Ultra incredibly quiet but it's also
waterproof and reusable. Play Ultra can be used with or without condoms,
try it with a little lubricant to further enhance your experience. This product
is sold at Rs 650.
19
SCHOLL
20
For Fresh Feet
21
For Comfortable Feet
22
• Heel Leather Liners at Rs 75.
23
• Crack Heel Reapair Cream at Rs 100.
24
• Gel Arch Supports at Rs 1000.
SCHOLL FOOTWEAR
ORTHAHEEL ORTHOTICS
25
• Workforce Inserts are available in full length orthotic design which
is ideal for people who are on their feet all day. The MRP for one
pair of inserts is 695.
• Gel Heel is designed with soft molded gel to give relief from heel
pain. The MRP for one pair is Rs 545.
• Orthaheel Regular fits in all type of men and low heel women
shoes. This realigns the foot, reduces the traction forces on the
ligaments and eliminates the chances of heel pain. The MRP for one
pair is Rs 595.
26
• As there is large number of retailers dealing with the Scholl products
so this study was intended to figure out the satisfaction level of
retailers towards Scholl products. This enables the company to
enhance its stringent competitiveness in footcare product market.
SCOPE OF PROJECT
27
• The study enables to know the expectation of the retailers and
consequently the customers.
LIMITATIONS OF PROJECT
• Since the project was done only in Chennai city so the result
obtained may not be taken as a universal suggestion.
28
bothered about our feet? This exactly is the scenario of Indian footcare
product market. People throughout the world would like to spend more
time and money taking care of their face and hair than their feet. It is
always a challenge to market foot care products because of low awareness
levels among consumer about footcare products and companies desperately
need to create the footcare culture in the country which is only possible by
spreading awareness among the consumers. So footcare products are
termed as slow moving consumer goods (SMCG).
The market have been broadly segmented under four heads which
covers the product for beautiful feet, healthy feet, comfortable feet and
fresh feet and number of players are present under each head in the market.
Paras Pharmaceutical’s Krack cream was the first footcare product
commercially launched in Indian market which is still enjoying its first
mover advantage due to its rigourous marketing efforts. Now the footcare
market is growing and people are definitely aware of the importance of
taking care of their feet. This is partly because of channels such as Fashion
TV that talk a great deal about the advantages of having beautiful feet, as
well as the doctors, who of late are giving a lot of importance to foot care.
Foot care is extremely important, especially if the person is a diabetic. Due
to poor blood circulation among diabetics the feet takes a longer time to
heal and could even lead to loss of sensation. An ancient Greek philosopher
famously said “when our feet hurt, we hurt all over.”
COMPANY PROFILE
29
TTK ltd. Scholl is a world famous foot care brand. You can see a range of
Scholl products which are sold through four major channels i.e. Footwear
stores, Cosmetic stores, Pharmacy shops, Supermarkets & Departmental
stores. Scholl is the only brand available in the market offering complete
range of footcare products in all the four categories present in market.
The category in which Scholl operate can be termed as Slow Moving
Consumer Goods (SMCG) because this foot care products are not popular
in India. But with the rising lifestyle, Indian consumers are slowly
becoming aware of the utility of such products.
Scholl is now taking the consumers who already have seen or used
these products. Hence the target is the SEC A, A + consumers who is
already aware of such products and who really care about their feet.
Scholl products are often expensive and unless the consumer is convinced
he/she may not buy it. Secondly most of the footcare products need to be
continuously used. Hence the brand has to spent lot of money on building
the need factor. As a part of the strategy, the company is trying to
strengthen the distribution reach. Now most of the targeted outlets carry
30
this brand and display is also carefully managed.
RESEARCH METHODOLOGY
31
4. Plan for data analysis
INFORMATION TO BE COLLECTED
METHOD OF RESEARCH
TYPE OF RESEARCH
DATA TYPE
32
Secondary data was collected from the company internal sources like
magazines, employees, journals and reports, official websites etc. The
primary data was collected from the market by interviewing retailers and
store staff. Based on this questionnaire was designed which was non
disguised and easy to understand for everyone and further data was
collected through questionnaire.
RESEARCH INSTRUMENT
• To find out the most important attributes which play most important
role for the retailers before giving space to brand in their store.
SAMPLING
Population
Sampling Frame
Sampling Unit
33
Sampling Size
Sampling Method
34
• New Dual Action Foot File at Rs 400.
35
FOR COMFORTABLE HEET
36
• Callus Removal Pads at Rs 50.
PROMOTIONS
PLACE
37
The product is sold through four major channels which is classified
as follows:
• Footwear Stores
• Cosmetics Stores
• Pharmacy Shops.
All the products are not sold through all the channels so the products are
sold according to the footfalls and the classs of customers visiting the stores
and the exception is pharmacies where to sell some products drug licence is
required which can not be sold through any other channel due to
regulations in product category.
2 Cosmetics Store
38
4 Pharmacy Shops Rough Skin Remover, Heel Repair Cream, Ingrown
Toe Nail, Nail Clipper, Foot Beauty Stone, Anti
Fungal Cream, Foot Powder, Dual action foot file,
Corn & callus file, Corn & Callus Pads, Corn &
Callus Plasters
SCHOLL STP
Segmentation
Targeting
Positioning
Scholl is positioned as “complete footcare specialist” because of its
wide range of products available for variety of foot ailments. Scholl
products are positioned under four broad segments and they are beautiful
feet, comfortable feet, healthy feet, fresh feet. No other footcare brand
available in the market which offers complete footcare solution which
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makes the product unique and this uniqueness works as a USP for the
brand.
Strengths
Weaknesses
40
Opportunity
Threats
41
COMPETITOR INFORMATION
42
Professional
Nail file 150 Nail Brush 85 Four in one 114
Nail Clipper 55
43
FOR HEALTHY FEET
44
COMPETITORS PRICE (INR) COMPETITORS PRICE (INR)
(CREAM) (CORN/CALLUS)
Mannings foot repair 260
Diaffot cream 97
Lichensa cream 37
45
them. Krack is promoted their cream through rigorous television
advertisements and in store promotions like point of purchase materials like
posters. Himalaya footcare cream is promoted through in store promotions
like posters and through the Himalaya exclusive outlets. Mannings cream is
a private label brand of Health & Glow cosmetics chain which is promoted
through their exclusive outlets only along with other Health & Glow
products. Vichy is a European brand which is promoted through lifestyle
magazines like cosmopolitan, Filmfare, Femina, Society etc. The other
brands which are promoted through lifestyle magazines are Shehnaz
hussain, Footnotez (An American brand), Biotique, Aroma magic, Jergens
etc. All the formerly mentioned brands are also promoted through lifestyle
stores which get footfalls of only up market people. In these stores the
glowboards and posters are used for promotion.
PLACE
• Footwear stores.
• Cosmetics stores.
• Pharmacy stores.
FOOTWEAR STORES
• CROCS
46
• Inner soles – Rs 595
• B-COMFORT (BATA)
PHARMACY SHOPS
• CORN REMOVAL
• FOOT CREAMS
47
• Apollo footcare cream – Rs 35.
• NAIL CLIPPERS
COSMETICS STORES
• Buffer – Rs 50.
48
• Small Nail file – Rs 65.
• VEGAS
• Nail file – Rs 50
• 4 in 1(stone/scrub/file/brush) – Rs 114.
• CREAMS
49
• Freeman Foot Scrub – Rs 225.
SUPERMARKETS
50
• Nature Secret’s Aloe Miracle foot cream – Rs 220.
• VEGAS
• Nail file – Rs 50
• 4 in 1(stone/scrub/file/brush) – Rs 114.
SCHOLL PRICE H&G PRICE B&E PRICE VEGAS PRICE LOCAL PRICE
(INR) (INR) (INR) (INR) (INR)
51
Dual Action 100 Stone
Trim & Pumice & Nail Babila's
Pusher 30 stone 50 Brush 95 Foot Scrub 85
Apollo
Nail File Nail
Small 65 Clipper 24
FB Stone 100 Volcanic Smooth
Buffer 50 Stone 120 Foot File 45
Rough skin 175 Long Nail Small Nail Four in
remover File 55 File 65 one 114
Foot & nail 200 Smooth Foot Long Nail Nail
cream File 140 File 85 Clipper 39
Foot cream 220
mousee Nail Cleaner 45 Nail Clipper 75 Nail File 50
Nail clippers 125 Multi
Purpose Nail Baby Nail Stone &
File 150 Clipper 55 Nail Brush 95
Sapphire nail 100 Professional
file Nail file 150 Nail brush 85
Nail 500
brightening
system Nail Clipper 55
SCHOLL PRICE CROCS PRICE BATA PRICE CARNATION PRICE OTHERS PRICE
(INR) (INR) (INR) (INR) (INR)
52
Odour
Control
Foot Spray 200
Odour
control
freshning
capsules 150
Odour
control
insoles 175
53
Toe post cushions 300
54
Gel Heel Pads 750 Vichy heel repair cream 550
Corn & Callus File 125 Vichy reconditioning cream 890
New Corn & Callus 350 Apollo 35
File
Corn Cushion Foam 50 Diaffot cream 97
55
Refreshing Foot Soak, Foot Cream Mousee , Foot
Powder, Dual action foot file, Corn & callus file
4 Pharmacy Stores Rough Skin Remover, Heel Repair Cream,
Ingrown Toe Nail, Nail Clipper, Foot Beauty Stone,
Anti Fungal Cream, Foot Powder, Dual action foot
file, Corn & callus file, Corn & Callus Pads, Corn
& Callus Plasters
• Among the various products the fastest moving Scholl products are
56
RETAILER SATISFACTION SURVEY RESULT
57
SUGGESTED AREAS OF IMPROVEMENT FOR COMPANY
Product Packaging
58
GRAPHICAL REPRESENTATIONS
59
60
61
62
RANKWISE REPRESENTATION
63
ALL NUMBERS IN PIE CHART REPRESENTS %
FOR RANK
64
65
66
67
TOP 5 ATTRIBUTES FOR RETAILERS
68
% Response for Top 5 Rank by Retailers
Rank 1 2 3 4 5
Attribute
Retailer 49 14 11 6 3
Margin
Product 36 22 19 12 6
Availability
Delivery Time 11 15 25 16 13
Promotion, 6 15 14 11 16
offers &
Discounts
Credit Period 3 12 17 9 16
RETAILERS FEEDBACK
69
During retailer satisfaction survey the retailer feedback was collected and
based on their feedback the following areas were identified for
improvement:
In retail outlet
70
Krack 22 12 + 1
Himalaya 20 – 25 10 % on display
Amrutanjan 30 5+1 5 % CD
Carnation 25
Medigrip 20-25
COMPETITOR MERCHANDISE
SCHOLL MERCHANDISE
OTHER INFORMATION
71
• Retailers procure competitor products directly from whole seller.
• Scholl offers product display to the selected outlets only where the
product movement is good and customer footfalls are more.
72
COMPETITOR MERCHANDISE
73
SUGGESTIONS FOR COMPANY
74
• Scholl has to create footcare culture in the market because still
customers are spending in affluence on personal care products like
facial creams and body moisturizing creams rather than foot care
products. So it is advisable for the company to spread awareness
among the customers to create this footcare culture.
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from medium and high income segment who are the targeted group
for the company. On top of this most of these parlours have a
pedicure bay where foot care treatments are carried out so company
can take help of these specialists to promote the product.
76
At the same time by launching SKU’s company can safeguard the
image of brand as premium footcare product.
APPENDIX
Questionnaire Used
77
Retailer Satisfaction Survey
Name of Respondent
...................................................................................................
Address ......................................................................
.............................
................................................................................
...................
................................................................................
...................
Contact Number
...................................................................................................
Rating 1 2 3 4 5
Attributes (Very (Poor) (Fair) (Good) (Very
Poor) Good)
Company efforts to make the
product available at your
store.
Retailer Margin
Ease in Placing an order
Delivery Time
Credit Period
Merchandise Support
Sales personnel Relationship
Willingness to accept Retailer
Feedback
Product Packaging
Promotions, Offers and
Discounts
78
Credit Period
Merchandise Support
Sales Personnel Relationship
Willingness to accept Retailer
Feedback
Product Packaging
Promotions, Offers and Discounts
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OUTLETS COVERED
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Channel Outlet Name Respondent Name Location
Pharmacy Apollo Pharmacy Mr. O. Syed Gani Adyar
Mahi Pharmacy Mr. Mahindra Thiruvanmiyur
Sri Balaji Medicals Mr. Illangudi Thiruvanmiyur
Ganga Medicals Mr. S. Dharamraj Adyar
Sippy Medicals Mr. Thirumal Adyar
Prakash Pharmacy Mr. Ramesh Egmore
Shobhika Pharmacy Mr. Fareed Basent Nagar
Apollo Pharmacy Mr. M.S. Ganesh Mandavelli
Williams Chemists & Mr. Murugan T.Nagar
Drugs
Om Pharmacy Mr. Vittal Mandavelli
Janaki Pharmacy Mr.Natarajan Adyar
City Pharmacy Mr. Satish Adyar
Adyar Pharmacy Mr. Ravindran Adyar
Natraja Medicals Mr. kumar Thiruvanmiyur
Srikrishna Pharmacy Mr. Satish kumar Anna Nagar
Malar Medicals Mr. Chandran Anna Nagar
BalaMurugan Mr. S Balaji Anna Nagar
Pharmacy
Arun Medicals Mr. Annamalai Anna Nagar
Arogya Pharmacy Mr. Vimal Anna Nagar
Sri kumaran medicals Mr. Srinivasan Velachery
National Pharmacy Mr. S.M. Anwar Ali Thiruvanmiyur
80
Sundaram Medicals Mr. S. Kadrivelu Thiruvanmiyur
Muthu Pharmacy Mr. Santosh Egmore
Adyar Drug House Mr. Kasiram Adyar
Anbu Medical Shop Mr. Sheikh Thiruvanmiyur
Muthu medicals Mr. P. Babu Egmore
Om Medicals Mr. K.S. Adyar
Dharamlingam
Shifa Medicals Mr. Majid Basent Nagar
Grace Medicals Mr. Jayapaul Basent Nagar
Pavithra Pharmacy Mr. Kannan Velacherry
Kalian Pharmacy Mr. Karunakaran Egmore
Asian Medicals Mr. Ibrhim Mylapore
Pooja Pharmacy Mr. Siva Kumar Thiruvanmiyur
Best Medicals Mr. Babu Thiruvanmiyur
Medplus Pharmacy Mr. Jai Shankar Anna Nagar
Narayanappa Mr.Saravana Anna Nagar
Pharmacy
Srinivasan Pharmacy Mr. Manikandan Anna Nagar
Mangalam Medicals Mr. Arul Anna Nagar
7 Hills Medicals Mr. Vijayendra Anna Nagar
Dr. MGR Pharmacy Mr. Satish Kumar Anna Nagar
Footwear Heels Mr. Ansar Ali Basent Nagar
Health Fit Mr. G Ganapathi Adyar
Bollywood Shoes Manager Egmore
81
Regal Shoes Mr. Allautraca Mount Road
Krishna Tulsi Mr. N.R. Devarajulu T. Nagar
INC 5 Mr. Azad Amjikarai
Boots Mr. Md. Sadiq Anna Nagar
Foot Focus Mr. Md. Rafiq Anna Nagar
Italia Shoes Mr. Nagendra Anna Nagar
Hi-Style Footwear Mr. Zakir Besant Nagar
Koblerr Mr. Prasad Alwarper
Koblerr Mr. Rakesh Anna Nagar
Metro Shoes Mr. Y. Sameer Hussain Wallajah Road
Metro Shoes Mr. Srinivas Adyar
Metro Shoes Mr. Joji Joseph T. Nagar
Metro shoes Mr. Najmullah Annanagar
Bata Store Manager Adyar
Bata Store Mr. Rajesh Shankar Mount Road
Bata Store Mr. T.R. Parthasarathi TTK Road
Bata Store Mr. Muthuraman T. Nagar
Bata Store Manager T. Nagar
Bata Store Mr. Ramesh Anna Nagar
Bata Store Mr. Sayed Mahmood Anna Nagar
Bata Store Mr. Govindan Anna Nagar
Mochi Shoe Shoppy Mr. Rajesh T.Nagar
Mochi Shoes Mr. Praffual Mylapore
82
Mochi Shoes Mr. Lakshmi Narayan Amjikarai
Mochi Mr. Imran Anna Nagar
Supermarkets Lifestyle Mr. Sukumar Mylapore
Santosh Supermarket Mr. Vikram Anna Nagar
Yesesi Supermarket Mr.Naveen Annanagar
Five Star Supermarket Mr. Askar Thiruvanmiyur
More Departmental Mr. Krishnan Thiruvanmiyur
Stores
Royal Shoppee Mr. Akbra Shah Velacherry
SriMurugan Mr. S. Maharajan Thiruvanmiyur
departmental Store
Nilgiris Manager Besant Nagar
Nilgiris Mr. K.S. Armugam Velacherry
Nilgiris Mr. Raji Anna Nagar
Nilgiris Ms. Sarita Narayanan Adyar
Spencers Ms. Sumathi Mount Road
Spencers Ms. Nandini Besant Nagar
Spencers Ms. Priya Thiruvanmiyur
Spencers Ms. Raja Kumari Anna Nagar
Spencers Mr. Varun Kumar Anna Nagar
Spencers Mr. Raja Adyar
Cosmetics Angel Cosmetics Ms. Indra Egmore
Health & Glow Mr. Suresh Mount Road
Health & Glow Ms. Manjula Mount Road
83
Health & Glow Ms. Prema Nugambakkam
Health & Glow Mr. Nirmal Kumar Besant Nagar
Health & Glow Mr. Suresh Adyar
Health & Glow Mr. Senthil Kumar Anna Nagar
Health & Glow Ms. Uma Amjikarai
Health & Glow Mr. A. Shyam Mylapore
Yours Choice Mr. Srinivasan Adyar
Variety Mr. Mansoor Ali Anna Nagar
Rajesh Fancy Stores Mr. Rajesh Egmore
Prisha Cosmetics Mr. Raj Kriplani Egmore
Alankar Cosmetics Mr. Surender Egmore
Angels Cosmetics Mr. Vinay Kumar Anna Nagar
84
REFERENCES
Book Reference
• Marketing Management – By Philip Kotlar
• Marketing Research – By Tull & Hawkins
Others
• Internet (Google and Wikipedia )
• Scholl Product Detailer
• Company Website
85