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    This document summarizes a study on consumer perception and brand awareness of Siemens refrigerators. The study analyzed Siemens' marketing brochures, reports on increasing their home appliance market share in Asia Pacific, and websites to understand how consumers view the Siemens refrigerator brand. Interviews with Siemens Bangladesh's corporate communications manager provided additional context.

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    This document summarizes a study on consumer perception and brand awareness of Siemens refrigerators. The study analyzed Siemens' marketing brochures, reports on increasing their home appliance market share in Asia Pacific, and websites to understand how consumers view the Siemens refrigerator brand. Interviews with Siemens Bangladesh's corporate communications manager provided additional context.

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    Attribution Non-Commercial (BY-NC)
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    7 views1 page

    Bibliography

    Uploaded by

    mahbubraj
    This document summarizes a study on consumer perception and brand awareness of Siemens refrigerators. The study analyzed Siemens' marketing brochures, reports on increasing their home appliance market share in Asia Pacific, and websites to understand how consumers view the Siemens refrigerator brand. Interviews with Siemens Bangladesh's corporate communications manager provided additional context.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 1

    SIEMENS A Study of Consumer Perception And

    Brand Awareness of Siemens Refrigerator

    Bibliography

    1. Aftab Mahmud Khurshid, Manager, Corporate Communication & Business


    Development, Siemens Bangladesh Limited.
    2. Siemens Bangladesh limited, Brochure of Siemens Bangladesh Limited.
    3. Siemens Bangladesh limited, “A market study for increasing market share of Home
    Appliances in Asia Pacific Region.”
    4. www.siemens .com
    5. www.siemens.co.za

    Amelia Islam Page 1 of 1

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