WHAT IS DIGITAL MARKETING PLAN?

Digital marketing is a term that has been around for quite awhile but hasn’t
been very well defined, encompassing things like banner advertising, search
engine optimization (SEO) and pay per click. At its heart, digital marketing
centers around the Internet, which has become both a communication vehicle
and a very powerful marketing medium as the recent Double-click acquisition
by Google demonstrated. The Internet can be used both to push a message to
someone like email and voice broadcast, as well to “pull” content serving a
banner ad and Pay per Click search terms. Digital marketing, therefore, can be
thought of as the combination of push and pull Internet technologies to execute
marketing campaigns.

Because it is digital, a reporting engine can be layered within a campaign

allowing the organization see in real-time how that campaign is performing,
such as what is being viewed, how often, how long, as well as other actions
such as responses rates and purchases made. Please note that each digital
marketing technology is different and they cannot all provide the same types of
reports. Also, digital marketing is constantly evolving and new technologies are
being created all of the time.

1.2 Objective of the study:-

 More about to know Digital Market

 More about to know Digital Market Process
 More about to know Benefits of Digital Market
 Understand how the Internet changes the dynamics of market
competition;
 Examine the effect of the e-commerce on prices and
 Examine the effect of the Internet on buyer search.
INTERNET MARKET PLAN FOR ZARA CLOTHING IN UK.