Market Research Question Bank

Main Questions (10 Marks) (Concept Questions)

1.Discuss the major uses of MR in today’s corporate environment in India

2.Define MR and Explain it’s Scope
3.Explain how the task of Market Segmentation can be facilitated by using MR
4.What are the sources of secondary data, explain with examples?
5.What’s the broad definition of primary data v/s secondary data? Explain their

respective sources
6.What’s the difference between qualitative, quantitative techniques with
examples?
7.Define Focus Group and explain its operation. What’s the role of moderator?
8.What’s depth interview and how does it differ from focus group?
9.What are different types of Questionnaire Design and how do you administer

them?
10. Explain different ways of serving a questionnaire?
11. Explain various scaling techniques? What are the situations with which you
use

this technique?
12. What are Attitudinal Scales? Explain with examples.
13. What are the Sampling Procedures, Explain with examples.
14. Explain the terms: Population, Sample Frame, Sample Unit in Sampling. What
are

the Probabilistic and Non Probabilistic Techniques?

15. What are the guidelines to design an ideal questionnaire?
16. What’s Sampling & Non Sampling Errors? Explain with Examples.
17. What are different methods to serve a questionnaire – Explain Merits,
Demerits of

each method
18. What are the different methods of Multivariate Analysis? Explain with
examples.
19. What is the role of MR in New Product Development? Explain with examples.
20. What are the Benefits & Limitations of Secondary Data?
21. What do you mean by Panel Data, What the different types of Panels?
22. How are Field Surveys conducted? Explain with examples.
23. How is Shop Audit, Retail Store Audit & Dealers Survey conducted?
24. Name Different methods of Projective Techniques with examples
25. How do you explain role of MR in consumer behaviour & motivational
research.
26. What are the different Research Designs? Explain with Applications.
27. Explain Experimentation Research Design & What are the unique situations
under
which they can be used & what are the limitations?
28. What are strengths & weakness of different survey methods?
29. When can you use this Observation Research Method, Explain its advantages
and

limitations?
30. Explain the various stops involved in M.R. process and describe each stop
briefly.
31. Define Casual research & role of Experimentation in Casual Research through

various methods.

32. Explain steps involved in presenting MR Report after getting the survey data

leading to final conclusions and recommendations.

33. Explain Raw Data Cross Tabulation – Coding the questionnaire and Analysis

34. Differentiate between Qualitative & Quantitative Research. Give Scope of

each in

MR
35. Define Hypothesis and Methods of Testing
36. Define Anova – “T-Test” and “Z-Test” with Applications
37. Define Bayesian Theorem and Applications of same in Business Decision

Making.

38. Define Advertising Research – Post & Pre Tests. Explain “DAR – Day After

Recall” Tests
39. What are the concept tests and Product Tests in Product Research?
40. What are the limitations of MR?
41. What the steps in writing MR Report?

Five Main Chapters (100%)

1.Definition / Scope MR

2.Questionnaire Types / Design

3. Sampling Procedures

4. Scaling Techniques

5.MR Report Writing

Short Notes (5 Marks)

1.Sources of Secondary Data

2.Decision Support System /

Marketing Information System

3. Desk Research
4. Published Data
5. Syndicated Research
6. Observation Research

7.CAPI – Computer Aided

Personal Interview

8.CATI – Computer Aided

Telephonic Interview

9. Basic Research

10. Applied Research

11. Open Ended Questions
12. Close Ended Questions
13. Disguised Questions
14. Non-Disguised Questions
15. Structured Questionnaire
16. Non-Structured Questionnaire
17. Check Questions
18. Demographics
19. Psychographics
20. Market Segmentation
21. Ratio Scales

22. Interval Scales

23. Thematic Apperception Test

(TAT)
24. Balloon Test
25. Thurstone Scales
26. Nominal Scales
27. Semantic Differential Scales
28. Likert Scales
29. Staple Scales
30. Pictorial Scales (Smiley)
31. CSI Customer Satisfaction Index
32. Snowball Sampling
33. Cluster Sampling
34. Area Sampling
35. Multi-State Sampling
36. Judgemental Sampling
37. Random Sampling
38. Scientific / Systematic Sampling
39. Quota Sampling
40. Mystery Customer
41. Lab Test v/s Field Test
42. New Product Development
43. Day After Recall Tests
44. Pre-Test Post-Test Advertising

45. Univariate, Bivariate and Multi

Variate Analysis

46. Cluster Analysis

47. Conjoint Analysis

48. Regression Analysis (Simple R,

Multiple R)
49. Forecasting Methods
50. Time Series

51. Factor Analysis

52. CHI-Square Techniques

53. Null Hypothesis

54. T-Test / Z-Test

55. Anova

56. MDS Multi Dimensional Scale /

Perceptual Mapping

57. Bell Curve

58. Mean, Mode, Median
59. Central Tendency of Data
60. Standard Deviation
61. Independent Variable /

Dependent Variable

62. Size of Sample

63. Reliability / Validity of Data
64. Product Research
65. Distribution Research
66. Price Research
67. Longitudinal Research
68. Cross Sectional Research
69. Range - Percentiles
70. Variable – Finite – Infinite
Time Management in MR Paper

Priorities

Mins

1.2 Marks – Questions

10

2.5 Marks – Questions

15 / 20

3.10 Marks - Concept Questions

30 – 40

4.20 Marks - Case Study

50

Case Study

1.List the Facts of the Case

2.Assume Missing Data
3.Link up Questions asked – mostly related – to any one of more issues
4.Example – Secondary Data, Primary Data
5.Questionnaire Design (8/10 Marks)

Design – DEC! (Descriptive, Exploratory, Casual)

Numerical Scales – NOIR (Nominal, Ordinal, Interval Ratios)
Attitudinal Scales