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Th
e initiation of liberalization in India posed great
challenges for Bajaj Auto. Liberalisation brought
the threat of cheap imports and FDI from top
companies like Honda. Rahul Bajaj became
famous as the head of the Bombay Club, which
opposed liberalization. The scooter sales
plummeted as people were more interested in
motorcycles and the rival Hero Honda was a
pioneer in it.