de Guzman, Jayson R.

BSBA IV-B
Distribution Management September 6, 2010

EXCEL TOMS
SUPERMARKET

Date of Visit: September 5, 2010

Time: 7:00 PM

WEIGHTS FOR SERVICE OUTPUTS

BENEFIT
SERVICE OTPUTS COSTS POTENTIAL FINAL WEIGHT

BREAKING BULK 18 HIGH 20

SPATIAL
18 HIGH 25
CONVENIENCE

WAITING AND
16 LOW 15
DELIVERY TIME

PRODUCT VARIETY 18 LOW 15

CUSTOMER SERVICE 15 MEDIUM 15

INFORMATION
15 LOW 10
PROVISION

TOTAL 100 100

CONCLUSION:

The zero-based channel of Excel Toms Supermarket can be considered feasibly low since
improvements on service outputs are needed, thus, incurring more cost and less profitability on the part
of the retailer.
Service outputs that needs improvements are: waiting and delivery time, product variety and
information provision. Long-lines are always visible in the cashier area indication of a slow service.
Products are limited that a customer would think of going to another retail store to purchase needed
products. In addition, there are no signboards that would help customer locate products.
However, assistance of the sales person can be asked as needed. This gives the rating of medium
benefit potential.
Although generally the benefit potential is low, still breaking bulk and spatial convenience has
high potentials. Excel Toms Supermarket offers product in small quantity at a low-price while the
location of the supermarket is in the city making it more accessible than others.