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Comparative Study Between Business Standard and Economic Times With Special Reference To Business Standard Limited
Comparative Study Between Business Standard and Economic Times With Special Reference To Business Standard Limited
PRESENTED BY:
SANTOSH RAI
(Registration No.: 08/111)
PGDM 2008-10
4%
28%
68%
Supplements Magazine
The Fund Manager,
The Billionaire Club
Banking Annual
BS 1000.
12/07/2021 ICBM-SBE SANTOSH RAI 11
NEED OF STUDY
The study was needed :
To compare the qualitative service of
Business Standard and Economic Times.
To compare the promotional strategies of
Business Standard and Economic Times.
To compare both newspaper on different
aspect.
12/07/2021 ICBM-SBE SANTOSH RAI 12
OBJECTIVES OF THE STUDY
The main objective of the study are:
To find out the brand preference among the
business newspaper.
To find out the time duration of using
particular business daily.
To find out the attributes which influence
the consumer to purchase business daily.
•
12/07/2021 ICBM-SBE SANTOSH RAI 13
RESEARCH METHODOLOGY
Source of Data
Primary data
Secondary data
Research Instrument
Questionnaire
Observation
Sample Unit:
The sample unit includes Management
Student & Professors, Corporate
professionals, Chartered Accountant and
Investors (Stock brokers).
12/07/2021 ICBM-SBE SANTOSH RAI 15
Sample Size:
The sample size for the survey is 100 chosen
from the large population. Out of 100 it was
divided in 40-30-15-15 respectively in above
categories of sample unit.
35% 33%
30%
30%
27%
25%
20% 20% 20% 20% 20%
20%
0%
Management Student and Professors Corporate professionals CA's Investors (Stock Broker)
100%
100%
80%
70%
60%
45% 45%
40%
40% 35%
30% 30%
25% 25%
Book Stalls
Subscription
Others
85%
60%
50%
40%
30%
20% 18%
9% 10%
10% 6%
0%
>6 Month 6 Month < 1 Year > 1 Year
80%
73%
70%
60%
59%
53%
50% 47%
41%
40%
30% 27%
20%
10%
0% 0% 0%
0%
Good Average Bad
25%
20%
15%
10%
5%
0% 0% 0% 0%
0%
Very good Good Average Poor Very Poor
40%
35% 35%
35% 32%
30% 28%
25%
20%
20%
15%
10%
5% 4%
2%
0% 0%
0%
Very good Good Average Poor Very Poor
40% 38%
36%
35%
31%
30%
26% 26%
25%
20%
15%
10%
5%
0% 0% 0% 0%
0%
Very good Good Average Poor Very Poor
40% 39%
37%
36%
35% 34%
30% 29%
25%
25%
20%
15%
10%
5%
0% 0% 0% 0%
0%
Very good Good Average Poor Very Poor
800
700
600 550
500 450
400
310 280
300
200 175
100
0
Combo Pack Economic Economic Times Business Standard
Times with Times of
India