BRAND EQUITY

VASI AHMAD ANSARI

&SYED FAIZAN ALI
MBA 2nd sem
What is a Brand?
 A brand is a name, term, sign, symbol, or
design which is intended to identify the
goods or services of one seller or group of
sellers and to differentiate them from those
of competitors.
Importance of Brand
 For costumer
 Identification of source
 Risk reducer
 Cost reducer
 Promise ,bond or
patch with product
 Signal of quality
 For manufacturer
 Identification
 Legally protecting unique
feature
 Quality satisfaction
 Endowing products
 Competitive advantage
Some famous brand
WHAT IS BRAND EQUITY
 BRAND BUILDING PRINCIPALS

1. Brand Asset Valuator 2. Brandz

 Differentiation
 Energy
 Relevance
 Esteem
 Knowledge
3. Aaker Model

4. Brand resonance model

Building Brand Equity
Measuring Brand Equity
Managing Brand Equity