thenewzpapers.

com R

Proposed Business Plan by

Kripa Sindhu Dutta

Abhishek Kumar Mishra
Suraj Prakash
Fawaz Mohamed Khan
Vinod M
Swati Payal
Jyoti Kumari
Prashant Kumar
Nikhil Bhargave
Agniva DEv
PGDM Sec-A
IFIM Business School
Bangalore

Submitted To
Prof. Rajendra
Faculty IFIM Business
School

Executive Summary

Thenewzpapers.com (TNP) is the largest online newspaper provider in one platform on

nationwide. Its rich market niche, characterized by corporate clients with large budgets,
significant training needs and receptiveness to new technology, include internet service
Providers, Newspaper publishers, Multilevel Network Marketing and Advertising
agencies Companies.
It delivers its unique news content via Internet-based on news provided by its full-
service, centrally hosted, scalable remote proprietary virtual servers.
Its leadership position is based upon one of the largest online news portal content
assembled by all the major regional news papers, developed by the student of IFIM
Business School in a period of 3 months of research.
Thenewzpapers.com will provide all Indian e-news papers at one place. India has more
than 2000 daily newspapers in 100 languages with a combined circulation of 88 million
and some of leading dailies are Hindustan Times, The Mint, The Telegraph, Asian Age,
Indian Express, Financial Express, The Pioneer and many more.
The demand for online newspapers has been increasing from the past few years with the
growing reach of Internet. India's 60,000,000 Internet users comprise approximately
6.0% of the country's population and about 4,010,000 people in India have access to
broadband Internet as of 2008 figures. E-Papers provide the latest breaking news with a
minute update.

1. Objectives
1.1. Thenewzpaper.com will be working to promote its site by providing
its link to various popular portals like Face book, Orkut and LinkedIn etc.
1.2. In the very next year thenewzpapers.com would like to generate
revenues for further investments and breakeven.
1.3. From the next year onwards thenewzpapers.com would like to
expand its business in some other internet fields like matrimony, education
etc.
2. Mission
Thenewzpapers.com offers online news in its full-service, centrally hosted, scalable,
remote proprietary virtual servers. It generates e-papers, classified revenues, content
licensing, email marketing, valuation for investors and profits.

Competition:
We have many competitors separately in each service we provide. But there is a
less competition for combination services. No website provides newspapers and
adds booking and listing services tourist portal services at one place. Hence we
have edge over other websites. Providing multiple services is our USP.
Competitor sites URL:
1. www.onlinenewspapers.com/
2. http://www.allnewspapers.com/
3. http://www.indiapress.org/index.php/Hindi/400x60
4. http://www.pressdisplay.com/pressdisplay/viewer.aspx
 MARKETING STRATEGIES:

Initial stages of the marketing would involve making personal recommendation.

The link would be sent to various groups which discuss matters related to news.
The ads will also be put on those websites which are popular among youngsters.
This would bring the considerable amount of traffic to the website. The second
stage will involve creating ad of the website and posting it on the google
adwords. This would help us in initial stages.

STAGES OF DEVELPOMENT:

Phase 1(7 to 15 days): Initially we make a market study to decide upon

the target segment ant the current scenario of the market in this segment.
Initially the ads should be posted on the popular websites so that it would
bring traffic to the website.

Phase 2(10 days): The collection of newspapers websites and creation of the
website is outsourced to an external developer. A continuous interaction is
carried out with the news channels and newspapers. The website is registered
after its ready.

Phase 3(7 days): A pilot testing of the website is made with a set of chosen
customers. This gives a scope to improve the quantity and quality of
newspapers and bring out the errors in development. The website is launched
and marketing activities initiated.

Phase-4: Google analytics is linked to the website and the visitors are tracked.
The keyword searches will give the content what a customer is searching for on
the page. A customer feedback section is included in the website which enables
us to improve service parameters.

CUSTOMER PROFILE:

The customer for our product will be mainly the people of all age group. The
online newspaper is very much in demand among the youngsters. The person,
who does not have enough time to read the newspaper and search for the news
websites, can come to www.thenewspapers.com and save their time.

CONCLUSION:

The Market is always driven by the needs of the customer. An efficient

entrepreneur foresees this need of the customer and builds it into a business
model. When the target customer is known it becomes easier to go ahead with
the product.