Multimedia For Information

Professionals
IMS 553
Faculty of Information Management
IS 221
Advantages of Multimedia

 Changes the nature of reading

 Ability to link to another document
 Deliver info through multiple mediums
 Provide the search facilities
 Attractive by using multiple mediums
Usage of Multimedia

 Business
 Education / School
 Home
 Public
Usage of Multimedia (cont..)
 Business
 To make business more effective
 Presentation
 Training

 Marketing

 Advertisement

 Demonstration

 Databases

 Catalogue

 Communication
Usage of Multimedia (cont..)

 Education / School
 To change learning process
 Encyclopedias
 Subject References
Usage of Multimedia (cont..)

 Home
 To fulfill daily entertainment needs
 Internet
 CD-I

 Computer Games
Usage of Multimedia (cont..)

 Public
 To ensure public facilities
 Information kiosk
 Booking product

 Location map

 Current activities

 Trip scheduling

 Transport guidance
Characteristics

 MESSAGE
 DESIGN
 AUDIO / VIDEO
 ENTERTAINMENT
 INTERACTIVITY
Characteristics (cont..)

 Message
 Delivered
 Delivered in best way and understood
Characteristics (cont..)

 Design
 Text-clear, logical flow, readable
 Graphics & animation - comfortable style,
right color
 Smooth display, good quality
Characteristics (cont..)

 Audio/ Video
 Suitable audio and video
 Suitable audio and video display

 Smooth display
Characteristics (cont..)

 Entertainment
 Entertain users
 Guiding users to the flow

 Assisting in recalling events

 Easy to use
Characteristics (cont..)

 Interactivity
 Ability to absorb / accept comment /
question
 Ability to record users information

 Ability to respond quickly