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“The Situation” is a Genius

V Project

I don’t watch “Jersey Shore.” I hear it’s popular, but it’s not my kind of show. People

seem to love or hate “Snookie.” There are others with cute nicknames that I can’t remember. It

seems to be a program centered around a bunch of young people behaving badly. I have other

things I prefer to spend my time watching.

 One guy, though, has caught my attention. He calls himself “The Situation.” I’ve read

articles on this guy (as well as the other Jersey Shore-ers) and I’m convinced that this guy may

be a genius. I’m not being facetious.

From what I understand, he behaves just as badly as the other kids on the show. Rude,

crude, and often drunk (but then again, who isn’t at that age?). But this guy seems to have a

few more brain cells than the other cast-mates. Why do I say this?

I say this because “The Situation” has figured out how to make phenomenal amounts of

money from this show. Most reality show stars make a little extra money by making

appearances at bars, parties, and functions. A few have done workout videos. I think some have

sex tapes.

But this guy… he’s taking his fifteen minutes and leveraging the hell out of it. Workout

videos, appearances, products, merchandising and endorsements, etc. From what I understand,

he invented his own words on the show, made them popular, and then trademarked them so

that anyone else who uses his made-up words have to pay him. I can’t think of a more brilliant

capitalistic move for almost no investment. I don’t care how dumb the guy acts on TV, he has a

few extra watts in his light bulb.

A lot of fifteen-minute celebrities flare up, make some money, then fizzle away broke

and defeated and desperate to reclaim their fame. I don’t think that’ll happen with “The

Situation.” He seems smarter than that. Will he always be famous? Probably not. I think he

realizes this. That’s why he’s pushing so hard to make as much money as he can right now.

Because I think he knows that he won’t always be famous. But he’ll never be broke again.