m




  


Group members:-
Brindavan=A-13
Deepti=A-14
Dolly=A-16
Garima=A-17
Himansh=-A-18
p
 

Hindustan uniliver limited(HUL) is India·s largest

fast moving consumer goods company, touching
the lives of two out of three indians with over
20 distinct catagories in home and personal
care products and foods and beverages. They
endow the company with a scaled of combine
volumes of about 4 million tonnes and sales of
nearly Rs.13718crores.
     

HUL is c try·s l rg st x rt r,r c g iz s OL EN SUPE

ST T IN HOUSE y t g v r t fI i .
Missi t t i s ir s HUL is ´ VIT LITY TO LIFEµ.
HUL r s r f ct r v r f ct ri s cr ss I i .
T r ti i v lv v r s li rs & ss ci t s,
r istri ti st ckist c v ri g . illi r t il tl ts r c i g t
tir r l ti t 5 illi r r l c s rs.
  
( It has its research centre i.e HURC in
mumbai and bangolore which has 200
highly qualified scientists and technologist.
( HUL is focusing on health hygiene,
education, women empowerment, water
management.
( HUL also contributes in case of national
calamities such as earthqua e in Gujarat
and tsunami in south India through welfare
measures.
( in 2001 the company started a program called
HAKTI in which they provide opportunities to
rural women to improve their livelihood
standard of living.
( HUL is also running a Rural Health Program-
LI BU WATH A CH TA A which induce
adoption of hygienic practices among rural
Indians, so as to avoid diseases.
u


Home and personal care

 oods
Hindustan Unilever networ

 xports

Water
  m  p
  


P R AL WA H LAU DR RAL CAR KI

CAR
LUX UR XC L P P D T AIR L L
LI B RI CL UP P D
LIRIL WH L A LI
HU A U LIGHT A IA C
BR Z
D
P AR
R X A

HAIR CAR D DRA T C L UR

C TIC
U ILK ATURAL AX LAK
CLI IC R X A



T A C D IC -CR A
BR K B D BR KB D BRU KI A KWALIT - WALL
LIPT A APUR A
K RR

WAT R
WAT R PURI I R
PUR IT
    

ÕTR GTH
W AK ÕÕ
THR ATÕ
PP RTU ITI Õ


( Largest mar et share
( Largest exporter of country
( fficient man power having 1 000 employees over
1300 managers
( Õtrong distribution networ
( HURC since from 19 8 which has 200 highly qualified
scientists and technologists
( Reaching out 13 000 villages and directly reaching to
1 0 million to rural consumers through there sha ti
program.
( very brand of HUL has its own high brand value
 

( HUL is steadily losing its mar et share in

segments including shops, hair, oral and s in
care as economic growth slows and
competition increases.
 pp


( It can switch to new brands in segments li e

confectionary ,medicines etc.
( diversification

 

( HUL is facing increased competition with the

entry of cigarette ma er and hotel company ITC
ltd.
( Also facing competition from P G
C
CLUÕI

THA
K U