CRM PROJECT

Pizzaian’s
» ZEESHAAN IQMAR
» MD. IFTEKHAR
» ASHA SHARMA
» TILAK KESHRI
» KULSUM AFRIN
MISSION STATEMENT
• “To be the best pizza for every pizza occasion”

• We are P.E.A.R.L.S
 PASSION for excellence in Doing everything
 EXECUTE with positive energy and need
 ACCOUNTABLE for growth in customer
satisfaction
 RECOGNIZE the achievement of others and have
fun doing it
 LISTEN and respond to the voice of the customer.
 MARKETING
STRATEGY
• Pizza Hut’s Says:
We want to satisfy our customer by offering
them “The Best”.
 Be C.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy,
Maintenance, Product quality and Speed)

• You will Find 3F’s at Pizza Hut

( Fun, Friendly and Familiarity)
 COMPETITORS

Globally Locally
Shakey Pizza since 1959
Local Bakers
Domino Pizza
Pizza Ville – Canada
Little Caesar's
Pizza INN
 TARGET MARKET
• Target audience is basically anyone and everyone who
loves to eat pizzas.

• Age group of 12 to 30.

• Pizza has long been targeted to families, because of the

convenience that is present when serving pizza to a
group.
 MARKETING MIX

Four P’s Variety:

Large Variety of Taste
e.g. Cheesy Bites, Stuffed Crust, Hand-Tossed,
• Product Thin 'N Crispy, Bigfoot etc…
• Price Quality:
• Promotion A large number of Market share is with Pizza
Hut Only Because of their High Quality Pizza
• Place
 MARKETING MIX
Four P’s • Pizza hut is using Market Skimming
Price Strategy.
• Product • Low price for meal and expensive
for just one
• Price
• Coupons Worldwide and Gift Card
• Promotion in Developed Countries
• Place
 MARKETING MIX
•Spends approximately Rs 1M-1.2 M on
Four P’s advertising annually using a Media mix

•Advertising through
• Product  Bill Boards
 TV Ads
• Price  News Papers
• Promotion •Personal Selling
• Place
 MARKETING MIX
Four P’s •Having 34,000 outlets in 100 Countries

•147 stores across 34 cities in India.

• Product •Sport Arena’s, Major Airports & Shopping
Mall
• Price
Channel:
• Promotion Selling through Take In, Dine in, Home
Delivery
• Place
 CRM@PIZZA HUT
1. PIZZA HUT GIFT CARD
2. ONLINE ORDER
3. REMOVAL OF TRANS FATS
4. NEW CHILDREN'S MENU
5. STAFF TIPS
6. PIZZA HUT GOES VOIP
7. RETENTION AND REWARD
8. THE OFFER
9. WITH AXIS BANK DEBIT CARD
10. WITH CITIBANK DEBIT CARD-1/2 PRICE WEDNESDAY
BUY ANY MEDIUM OR FAMILY PIZZA AND GET THE 2ND
PIZZA AT HALF THE PRICE.
 Walking the Talk" with YUM!
Leadership Principles
• Customer Focus - We listen and respond to the voice of the customer.

• Belief in People - We believe in people, trusts in positive intentions,

encourage ideas from everyone and actively develop a workforce that is
diverse in style and background.

• Recognition - We find reasons to celebrate the achievements of others and

have fun doing it.
• Coaching and Support - We coach and support each other.

• Accountability - We do what we say, we are accountable, we act like

owners.

• Excellence - We take pride in our work and have a passion for excellence.

• Positive Energy - We execute with positive energy and intensity...we hate

bureaucracy and all the nonsense that comes with it.