NESTLE

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INTRODUCTION
• Founded in 1866, Nestlé is the largest food and beverage company in the world.
• Initially, the company sold only infant’s cereal but they quickly diversified to include
a variety of products including chocolate, coffee, soup, yogurt, water and frozen
foods.
• Has 449 factories in 86 countries and employees more than 3,28,000.
• Nestle had focused its creating shared value efforts and investments on 3 areas-
nutrition, water, rural development.
• Nestle India supports local school, helps in maintenance of public parks and green
belt, facilitates blood donation camps and health awareness programme.

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GOALS MET BY NESTLE
• Eradicate extreme poverty and hunger
• Achieve universal primary education
• Promote gender equality and empower women
• Reduce child mortality
• Improve maternal health
• Ensure environmental sustainability
• Develop global parthnerships

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SWOT ANALYSIS

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PRODUCT OFFERINGS

Breadth of Products Line of Products

• Veg Food • Veg food - margarita, fresh veggie,
• Non – Veg Food country special, peppy paneer.
• Side Order • Non veg pizza - barbeque chicken,
cheese and pepproni, chicken
• Beverages Mexicana.
• Slide order - pasta, garlic bread, choco
lava cake, cheese dip, chicken wings,
potato wedges.
• Beverages - coke, fanta, pepsi.

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COMPETITORS

Major Players Substitute Treads

• Pizza Hut • Eva’s Pizza
• Joey’s Pizza • Pizza by the Bay
• Smokin’ Joe’s • 63 by lane
• Mojo Pizza • Juno’s Pizza
• Sbarro

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7P's OF DOMINO's
• PRODUCT- design, usefulness, usage,value,quality,brand,warranty.
• PLACE- retail, wholesale, local-export, internet.
• PRICE - penetration strategy, cost plus, loss leader.
• PROMOTION - advertising, special offers, gifts.
• PEOPLE - founders, employees,culture, customer service.
• PROCESS - service delivery, complaints, response time.
• PHYSICAL EVIDENCE - user stories, recommendations, office premises, buzz.

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DISTRIBUTION STRATEGY
• Strategically located Dominos outlets and vertically integrated value
delivery system had helped Dominos to serve its customer in best
way.
• Decrease the turn-around-time (TAT)/waiting period is the major
advantage that Dominos have over its competitors.

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DISTRIBUTION
CHANNELS
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PROMOTIONAL PROGRAMS
• Paving for Pizza
• Lost for words
• Staying at home with Jimmy Bullard
• Dom Juan on Tinder
• The wedding registry
• Dom the pizza bot
• The official Food of Everything
• The power of emoji’s
• Domino’s ‘Night In’ for Fashion Week
• The autonomous pizza robot
• Staying at home with Jimmy Bullard

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BRANDING STRATEGY
• Targeting - They targeted the
emotional tangent by introducing
campaigns like KHUSHIYO KI
HOME DELIEVERY , YE HAI RISHTO
KA TIME, etc.
• Positing – Worked with
customer’s feedback to keep up
with the competition.
• Versatile Advertisments- It
guarantees its association with an
image of high quality fresh pizza
which is delivered on time.
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• Always associated itself with lower
middle class and focused on quality
menu mix & affordable pricing.
• Adding new items and variations
according to the trends to the Menu
to let the customers experiment and
get enough options to choose from.
• Your new 3 a.m. friends.
• Delivery within 30 minutes.
• Tied up with Swiggy and Zomato to
provide the customers value meal
and offers.
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BRAND JOURNEY
• 1960- Dominos is founded by business entrepreneur Tom Monaghan
• 2003-Dominos introduces the revolutionary patended heatwave hot bags
to keep pizza hot and fresh during delivery.
• 2007-dominos leads the way in technology innovation . Dominos launches first
ever SMS pizza order service.
• 2009-dominos signs upto carbon disclosure project2010-dominos launches its
iphone app 'oh goody.‘
• 2013-new logo was launched and new designs of packaging is launched.
• 2014- Introduced pastas and choco lava to attract the target audience.
• 2018- Improved their quality and process.
• 2019- Recently launched variety of ranges in targeting the emotional and taste
factor.
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PACKAGING INNOVATION
• Through packaging Domino’s has
always tried to follow trends like
doodles, block colours, etc.
• They engineered a new pizza box
design with the front two corners
cut out, thus reducing their use of
cardboard.
• The upcoming boxes are 80%
recycled waste and 20% ethically
sourced wood certified by the
Forest Stewardship Council.

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PRICING PROGRAM
• Agreements have been made with franchise owners to keep that
same pricing.
• Maintained consistent prices at all franchises.
• Every day value meals.
• 50 % discount on second pizza.
• Introduced small size pizza (pan pizzas) at very pocket friendly prices.
• Festive offers.

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OLD ADVERTISMENTS FR

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CURRENT ADVERTISMENTS FR

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CURRENT SOCIAL MEDIA PAGES FR

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MARKETING RECOMMENDATION
• A very strong marketing recommendation to Domino’s would be to start
using social media as a medium of marketing.
• Using social media platforms including Facebook, Twitter, Instagram, etc.
helps you reach your preferred target audience.
• Digital Marketing has become wide and the most dependable means of
reaching the masses today.
• It has a wide scope and a very efficient reach.
• Keep up with social media trends and campaigns creating viral content
like Swiggy, Zomato and many other brands.

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PROJECT BY
ROLL NO. 15 – NETRA SAXENA
ROLL NO. 8 – YAMINI KANODIA
ROLL NO. 22 – JINALI SHAH
ROLL NO. 12 – DARPAN MEHTA