DELL

(COMPANY)
 Dell Inc.
Type:- Public
NASDAQ:Dell
HKEX 4331
S&P 500 COMPONENT
Industry:- Computer systems
Computer peripherals
Computer software
IT consulting

Founded:- Austin,texas
November 4, 1984
founder (s):- Michael dell

Headquarters:- 1 DellWay
round, rock Texas, U.S.


and the largest company
 in the Austin area
Area served:- World wide
Key people:- Michael s dell
chairman&ceo
Products:- desktops
servers
notebooks
net books
 peripherals

printers
televisions
scanners
 Revenues:- $52.902 billion (2010)

 Operating income:- $2.172 billion (2010)

 Net income:- $1.433 billion (2010)
 Total assets:- $33.652 billion (2010)
 Total equity:- $5.641 billion (2010)
 Employees:- 96,000 (2010)
Dell Vision And Mission
Statement
Vision Statement:

 Its the way they do business. It's the way

they interact with the community.

 It's the way interpret the world around

customers needs

 the future of technology, and the global

business climate.
Mission Statement:
• Highest quality
• Leading technology
• Competitive pricing
• Individual and company
accountability
• Best-in-class service and support
• Flexible customization capability
• Superior corporate citizenship
• Financial stability
 Michael Dell

Dell: founder, CEO, and

chairman of Dell Inc.
 In 1985, the company
produced the first computer of
its own design — the "Turbo
PC", sold for US$795.

 PCs Limited advertised its

systems in national computer
magazines for sale directly to
consumers.

Founder Michael Dell  The company grossed more

with his PCs Limited (the
precursor to Dell Inc.) than $73 million in its first
prototype, which is now
housed at the Smithsonian year of trading.
 Dell traces its origins to 1984, when Michael Dell
created PCs Limited while a student at the
University of Texas at Austin.
 The dorm-room headquartered company sold
IBM PC-compatible computers built from stock
components.
 Michael Dell started trading in the belief that by
selling personal computer systems directly to
customers.
 Michael Dell dropped out of school in order to
focus full-time on his fledgling business, after
getting about $300,000 in expansion-capital from his
family.
 Dell Facilities
 Dell's headquarters are located in
Round Rock, Texas.As of 2010 the
company employs about 16,000 people
in the facility, which has
2,100,000 square feet
 The company previously had its
headquarters in the Arboretum complex
in northern Austin, Texas. In 1989 Dell
occupied 127,000 square feet in the
Arboretum complex.
 In 1990 Dell had 1,200 employees in its
headquarters.
 In 1993 Dell submitted a document to
Round Rock officials, titled "Dell
Computer Corporate Headquarters,
Round Rock, Texas, May 1993
Schematic Design."
 By 1996 Dell was moving its
headquarters to Round Rock.As
of January 1996 3,500 people
still worked at the then-current
Dell headquarters.

One building of the Round

The company sponsors Dell Diamond,
the home stadium of the Rock headquarters, Round Rock
Round Rock Express, the AAA 3, had space for 6,400 employees
minor league baseball affiliate of the and was scheduled to be
Houston Astros major league baseball
team
completed in November 1996.

In 1998 Dell announced that it

was going to add two buildings
to its Round Rock complex.
 Scop and brands
 different market segments.
 Its Business/Corporate class represent brands
where the company advertises emphasizes long
life-cycles, reliability, and serviceability.
 OptiPlex (office desktop computer systems)
 Vostro (office/small business desktop and notebook
systems)
 Latitude (business-focused notebooks)
 Precision (workstation ),
 PowerEdge (business servers)
 PowerVault (
network-attached storage)
 PowerConnect (network switches)
 Dell/EMC (storage area networks)
 EqualLogic (enterprise class iSCSI
SANs)
 Technical support

 (1) Basic support provides business-hours

telephone support and next business-day on-
site support/ Return-to-Base or Collect and
Return Services
 (2) Silver support provides 24×7 telephone
support and 4-hour on-site support after
telephone-based troubleshooting;
 (3) Gold support provides additional benefits
over and above Silver support;
 (4) Platinum Plus support provides additional
benefits to Gold Support;
 Marketing
 Dell advertisements
 media including television,
 Internet,
 magazines,
 catalogs
 newspapers.
 Competition
 Dell's major competitors include
 Apple,
 Hewlett-Packard (HP),
 Acer,
 Toshiba,
 Gateway,
 Sony,
 Asus,
 Lenovo,
 IBM,
 Samsung,
 and Sun Microsystems.
 Criticism
 In the 1990s, Dell switched from using primarily
ATX motherboards and PSU to using boards and
power-supplies with mechanically identical but
differently wired connectors.
 This meant customers wishing to upgrade their
hardware would have to replace parts with scarce
Dell-compatible parts instead of commonly available
parts.
 In 2005, complaints about Dell more than doubled to
1,533, after earnings grew 52% that year.
 Environmental
record

 Dell committed to reduce greenhouse gas emissions from its

global activities by 40% by 2015, with 2007 as the baseline year.

 It is listed in Greenpeace’s Guide to Greener Electronics that

scores leading electronics manufacturers according to their
policies on toxic chemicals, recycling and climate change.

 In May 2010, Dell ranked 10th out of 18 listed electronics

makers.
 In March 2010, Greenpeace activists protested
at Dell offices in Bangalore, Amsterdam and
Copenhagen calling for Dell’s founder and CEO
Michael Dell to ‘drop the toxics’ and claiming
that Dell’s aspiration to be ‘the greenest
technology company on the planet’ was
‘hypocritical’.

 Dell has launched its first products completely

free of PVC and BFRs with the G-Series
monitors (G2210 and G2410) in 2009
 Partnership with EMC

 The Dell/EMC brand applies solely to products that

result from Dell's partnership with
EMC Corporation. In some cases Dell and EMC
jointly design such products.

 other cases involve EMC products for which Dell

will provide support — generally midrange storage
systems.
 The relationship also promotes and sells OEM
versions of backup, recovery, replication and
archiving software.
 On December 9, 2008, Dell and EMC announced
the multi-year extension, through 2013, of their
strategic partnership that began in 2001.
 In addition, Dell plans to expand its product
line-up by adding the EMC Celerra NX4 storage
system to the portfolio of Dell/EMC family of
networked storage systems, as well as partnering
on a new line of de-duplication products as part
of its TierDisk family of data-storage devices.
 Dell Partner
Program

 In late 2007, Dell Inc. announced that it planned to

expand its program to value-added resellers
(VARs), giving it the official name of "Dell Partner
Direct" and a new Website .
 Dell Inc. realized that this program, once a small
factor in Dell Inc. sales, had become a growing
sector of its business and it desired to leverage
this growing outlet for its products.
 It promised VARs who joined this program
increased discounts on product and the ability
to use the Dell name and logo in their
marketing efforts. Connect became an early
member of the program.

 The overall success of this program — as a new

development for Dell Inc. — remains unclear.
Dell images
  
Stock Performance Chart for Dell Inc.
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