Dell Inc.
Type:Public NASDAQ:Dell HKEX 4331 S&P 500 COMPONENT Computer systems Computer peripherals Computer software IT consulting Austin,texas November 4, 1984



S. and the largest company in the Austin area World wide Michael s dell chairman&ceo desktops servers notebooks net books Š Area served:Key people:Products:- .founder (s):Headquarters:Š Michael dell 1 DellWay round. rock Texas. U.

172 billion (2010) $1.641 billion (2010) 96.Š Revenues:Operating income:Net income:Total assets:Total equity:Employees:- peripherals printers televisions scanners $52.652 billion (2010) $5.902 billion (2010) $2.000 (2010) Š Š Š Š Š .433 billion (2010) $33.

and the global business climate. Š Š .Vision Statement: Š Its the way they do business. It's the way they interact with the community. It's the way interpret the world around customers needs the future of technology.

Highest quality Leading technology Competitive pricing Individual and company accountability Best-in-class service and support Flexible customization capability Superior corporate citizenship Financial stability .

CEO.Dell: founder. . and chairman of Dell Inc.

) prototype. the company produced the first computer of its own design ³ the "Turbo PC". Founder Michael Dell with his PCs Limited (the precursor to Dell Inc. which is now housed at the Smithsonian The company grossed more than $73 million in its first year of trading. . PCs Limited advertised its systems in national computer magazines for sale directly to consumers. sold for US$795.In 1985.

after getting about $300. . Michael Dell started trading in the belief that by selling personal computer systems directly to customers.Š Š Š Š Dell traces its origins to 1984. when Michael Dell created PCs Limited while a student at the University of Texas at Austin.000 in expansion-capital from his family. Michael Dell dropped out of school in order to focus full-time on his fledgling business. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components.

000 square feet The company previously had its headquarters in the Arboretum complex in northern Austin. In 1989 Dell occupied 127. Texas.As of 2010 the company employs about 16. In 1990 Dell had 1. Texas.000 square feet in the Arboretum complex." . Texas. Round Rock.200 employees in its headquarters.000 people in the facility. May 1993 Schematic Design. titled "Dell Computer Corporate Headquarters.Š Š Š Š Dell's headquarters are located in Round Rock. In 1993 Dell submitted a document to Round Rock officials. which has 2.100.

In 1998 Dell announced that it was going to add two buildings to its Round Rock complex. Round Rock 3. the AAA minor league baseball affiliate of the Houston Astros major league baseball team One building of the Round Rock headquarters. had space for 6. . The company sponsors Dell Diamond.400 employees and was scheduled to be completed in November 1996.By 1996 Dell was moving its headquarters to Round Rock. the home stadium of the Round Rock Express.500 people still worked at the then-current Dell headquarters.As of January 1996 3.

Its Business/Corporate class represent brands where the company advertises emphasizes long lifecycles. reliability. and serviceability. OptiPlex (office desktop computer systems) Vostro (office/small business desktop and notebook systems) Latitude (business-focused notebooks) .Š Š Š Š Š different market segments.

PowerEdge (business servers) PowerVault ( network-attached storage) PowerConnect (network switches) Dell/EMC (storage area networks) EqualLogic (enterprise class iSCSI SANs) .Š Š Š Š Š Š Precision (workstation ).

(3) Gold support provides additional benefits over and above Silver support.Š Š Š Š (1) Basic support provides business-hours telephone support and next business-day onsite support/ Return-to-Base or Collect and Return Services (2) Silver support provides 24×7 telephone support and 4-hour on-site support after telephone-based troubleshooting. . (4) Platinum Plus support provides additional benefits to Gold Support.

Š magazines. Š . Š catalogs Š newspapers. Š Internet.Dell advertisements Š media including television.

Asus. Hewlett-Packard (HP). and Sun Microsystems. IBM.Š Š Š Š Š Š Š Š Š Š Š Š Dell's major competitors include Apple. Lenovo. Toshiba. Samsung. Gateway. . Acer. Sony.

533. after earnings grew 52% that year. . In 2005. complaints about Dell more than doubled to 1. This meant customers wishing to upgrade their hardware would have to replace parts with scarce Dell-compatible parts instead of commonly available parts.Š Š Š In the 1990s. Dell switched from using primarily ATX motherboards and PSU to using boards and power-supplies with mechanically identical but differently wired connectors.

It is listed in Greenpeace·s Guide to Greener Electronics that scores leading electronics manufacturers according to their policies on toxic chemicals.Š Dell committed to reduce greenhouse gas emissions from its global activities by 40% by 2015. Dell ranked 10th out of 18 listed electronics makers. Š Š . with 2007 as the baseline year. recycling and climate change. In May 2010.

Greenpeace activists protested at Dell offices in Bangalore.Š In March 2010. Dell has launched its first products completely free of PVC and BFRs with the G-Series monitors (G2210 and G2410) in 2009 Š . Amsterdam and Copenhagen calling for Dell·s founder and CEO Michael Dell to ¶drop the toxics· and claiming that Dell·s aspiration to be ¶the greenest technology company on the planet· was ¶hypocritical·.

Š . In some cases Dell and EMC jointly design such products. other cases involve EMC products for which Dell will provide support ³ generally midrange storage systems.Š The Dell/EMC brand applies solely to products that result from Dell's partnership with EMC Corporation.

Dell plans to expand its product lineup by adding the EMC Celerra NX4 storage system to the portfolio of Dell/EMC family of networked storage systems.Š Š Š The relationship also promotes and sells OEM versions of backup. In addition. Dell and EMC announced the multi-year extension. replication and archiving software. through 2013. as well as partnering on a new line of de-duplication products as part of its TierDisk family of data-storage devices. 2008. On December 9. recovery. of their strategic partnership that began in 2001. .

Dell Inc. had become a growing sector of its business and it desired to leverage this growing outlet for its products. once a small factor in Dell Inc.Š Š In late 2007. announced that it planned to expand its program to value-added resellers (VARs). . realized that this program. giving it the official name of "Dell Partner Direct" and a new Website . Dell Inc. sales.

Š . Connect became an early member of the program. The overall success of this program ³ as a new development for Dell Inc. ³ remains unclear.Š It promised VARs who joined this program increased discounts on product and the ability to use the Dell name and logo in their marketing efforts.