Email Marketing

Presented By:

Sachin M<
 • Marketing.
• e-mail marketing.
• Spamming.
• Increasing Deliverability rate.
• Identifying, Anticipating & Satisfying customer needs
profitably.

• 4P’s of Marketing: Product.

Price.
Place.
Promotion.
• Types of Marketing: Direct Marketing.
Drip Marketing.
Push Marketing.
Pull Marketing.
 Email Marketing

• Form of direct marketing which uses electronic

mail.

• Every email sent to a potential/current customer is

considered as email marketing.
 Why Email Marketing?

• Critical mass • Popular Medium

• Response rates • Measurable results.
• Cost saving • Effective medium
• Relationship builder
 Measuring success

• Unsubscribe rate
• Bounce rate
• Unique open rate
• Total open rate
• Clickthrough rate
• Conversion rate
 Spam
• Unsolicited Commercial Email (UCE)
• Typical spam has a bogus sender address, bogus
unsubscribe instructions, and bogus offers
• Ensure recipients don’t misconstrue your message as
spam.
• Remind recipients that they’ve given you
permission to contact them
• Provide an easy way to unsubscribe
• CAUCE
• PACAUCE
• Choose a great subject line.
• Make it simple & interactive.
• Tell them what to do.
• Signup procedure should be simple.
• Provide opt-in & opt-out options.
• Use clear, direct language.
• Avoid bogus content.
• Focus on your offer.
• Make it readable.
 Possi+ive aspects
• Relatively low cost of • Measurable results.
fulfillment. • Ease of
• Faster campaign personalization.
deployment.
• Integration.
 Shortcomings
• Spam
• Deliverability.
• 32% of email messages are official SPAM
• 15% of permission-based marketing messages are wrongly
blocked .
 Steps to increase Deliverability rate

• Ask your host to enable reverse DNS.

• Setup SPF.
• Setup Domain Keys.
• Sender id
• DNS based Blacklist.
• Email Deliverability Services.
Cost Savings due to e Mail Usage among US
companies

As a percentage
of respondents
Revenue Generated through eMail Usage among
US companies

Transactions generated from

email
64%

Sponsored e-newsletters 22%

Self-banner ads 18%

Opt-in List Rental 9%

Other 30%

0% 20% 40% 60% 80%

Effectiveness of Marketing Techniques used by US Marketers
to drive web-site traffic

eMail to Customers 4.1

Affiliate Programs 3.8
Direct Mail 3.4
Television 3.2
Public Relations 3.1
Banners 2.8
Magazines 2.7
Sponsorships 2.7
Radio 2.6
Newspapers 2.6
eMail to opt-in lists 2.5
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