Presentation of integrated

marketing communication
Topic : E - mail marketing

Submitted to :
Dr. yashmin sofat
Submitted by :
Gitika gambhir
7327
M.Com 2nd year
 • Meaning of E- mail marketing
contents • History
• Characteristics
• Types of E-mail
• Steps
• Advantages
• Disadvantages
• Top 5 email marketing service
provider companies
• Email marketing tools
 Meaning of e- mail marketing
•

E-mail Marketing

Sending electronic Action of promoting

messages and selling
products and
services
 Email marketing is the
act of sending a commercial
message, typically to a group
of people, using email.

 In its broadest sense, every

email sent to a potential or
current customer could be
considered email marketing.

 is meant to
build loyalty, trust,
or brand awareness.
HISTORY
• In 1978, Gary Thuerk of Digital Equipment
Corporation (DEC) sent out the first mass
email to approximately 400 potential clients via
the Advanced Research Projects Agency
Network (ARPANET). He claims that this
resulted in $13 million worth of sales in DEC
products and highlighted the potential of
marketing through mass emails.
CHARACTERISTICS OF SUCCESSFUL
EMAIL MARKETING

• Personalization
• show appreciation
• testing and measuring
• have a marketing plan
• Don’t spam
• content
• 100% accuracy
• consistency
• cost saver
Types of E-mail marketing
• Transactional e-mail
• Special offer e-mail
• Invitation e-mail
• Staying in touch
• Survey e-mail
• Thank you e-mail
• opt-in email
• E-newsletter
• Drip marketing
Steps to start e-mail marketing
strategy

Define objectives Measure results

Choose a
Manage lists professional e-mail
service provider

Follow e-mail
Frame compelling marketing best
content practices
Step 1 define objectives
• inform
• Loyalty
• Capturing new client
• Interacting with users
• Increasing sales
Step 2 manage lists
• Use organization’s database of contact lists
• Co-sponsored email marketing opportunities
• Different ways to segment your lists

Step 3 frame compelling

content
Step 4 follow email marketing best
practices
• How do you keep your email out of spam
folders????
• Use spam checker
Step 5 choose a professional email service
provider (over 450)

Step 6 measure results

Open rates
CTR
Bounce rate : it can be hard or soft
• Its simple
• Low cost
• Easy to track
• Opt in or un-subscribe options
• Has global reach
• Highly personal
• Targeted marketing
• Measurable results
• Customer may not see your message
• It’s not cheap
• Involves hard work in designing the content
• it’s becoming an old tactic
• Delivery issues
Top 5 Companies providing email
marketing services
• Company: Mail Marketer
• Mail Marketer is a trusted Email marketing
services located at Tamil Nadu, they have started
their operation in the year 2012. They have
many of the big companies as a client with name
TATA, Quick heal and many more
Company: Juvlon
• Company: DigitalAka
• Company: Arihant web tech
• Company: Octane
Tools for e-mail marketing