Professional Documents
Culture Documents
Evaluation and Control
Evaluation and Control
GAP ANALYSIS
CONTROL EVALUATION
Where are we compared to where we want to
be?
What do we need to change?
What is coming that we need to be aware of?
Where are we going if we keep on this path?
Is it where we thought we would be?
TYPES OF CONTROL
• FINANCIAL
• STRATEGIC
• CULTURAL
Financial Controls: It focus on gaps between the desired financial outcome and those actually
produced by the firm. Eg: Sales growth, profit, expenses.
Strategic Controls: It focus on the firm’s meeting of strategic goals. An innovative firms need
strategic controls to ensure that the appropriate actions are taken today to help the firm tomorrow.
Eg: whether to expand the firm’s innovation efforts to develop a new product line or a new process
within the firm.
Cultural Controls: It refers to the ability to have individuals act in the manner desired within the
firm. Eg: the strength of cultural control comes from the relationship within the firm that encourage
individuals to act in a certain way.
Types of Controls: Advantages and Disadvantages