Swot Analysis

Strengths
 Strong portfolio of domestic and international brand
 Latest manufacturing tools
 Wide geographical presence
 Economies of scale through complete integration

Weakness

 Lack of fresh ideas

 Presence in only big cities
 Not doing enough to build brand equity

Opportunities

 Changing retail scenario

 Ability and willingness in india

Threats

 Competitors like Raymond Bombay dyeing Madura garments

 Cheap imports from china Thailand Bangladesh
 Excise duty