Assignment Of

Marketing Management
On
Five Senses
Vs
Consumer Behavior

SUBMITTED BY:-
MANVENDRA ANUPAM
P.G.D.M (IA)
ROLL NO: 31
 USE THE 5 SENSES TO RECOGNISE
THE
PRODUCT.

Consumer might recognize first about the product

through the five senses.it work differently for
different type of products.

FIVE SENSES ARE AS FOLLOWS:-

 SIGHT
 SMELL
 TASTE
 SOUND
 TOUCH

1) SIGHT
Sight is very important sense.when I think any product
related to sight, the first product comes in my mind is
pulsar 220.because of its looks, colour combination,
design etc.combination of all these makes it very eye
catchy.

2) SOUND
In this category whenever I think, immediately DOCOMO
JINGLE comes in my mind. It is a very attractive tune,
specially when together many voice start sing docomo it
pleased my ears.

3) SMELL-
In the smell category we can take an example of Axe
Deodorant. It has strong and long lasting smell. Usually it
is very famous in youth and student. It is a brand of male
and marketed towards young male.

4) TASTE-
Taste plays a key role to recognize the eatable products.
We can take an example of KFC. As all the spices are
import from outside the country.KFC formerly used
partially hydrogenated oil in its foods. That’s why it is
very hygienic & tasty.

5) TOUCH
Sometimes touch is the only way to understand the
product. It can be proved by taking the example of
Samsung Corby. Samsungs provides the fastest touch
screen phone. Generally touch screen can suffer from
problem of finger prints on the display but it reduces skin
contact by using a fingernail.