RICHARD A RAsANSKY

October 14, 2010

HAND DELIVERY

Lower Merion School District Administration Building Attention: Ms. Fran Keaveney Board Secretary

301 E Lancaster Avenue Ardmore, PA 19003

Dear Ms. Keaveney:

Pursuant to the notice posted on the LMSD web site and as directed therein, I hereby respectfully submit to you my application as a candidate to fill the School Board vacancy.

I have attached my resume hereto, which contains all the information requested in the notice. In addition, my SO word responses to the required questions are submitted to you as follows:

• What are your three top reasons for desiring to serve on the Lower Merion School

District?

It is my duty and my DNA to give back to my community that has served my family so well, leverage my skills and experience to be highly impactful, and to set an example of the right thing to do for not only my peers, but also for my children.

• What are the three most important assets you will bring to the Board of the Lower

Merion School District?

I bring over 30 years of comprehensive operational, front-line business experience, highly relevant thought leadership in internet software and technology, and a sincere, proven and focused work ethic that is supported by organizational leadership skills learned from creating more than six businesses from scratch and more than 1000 jobs.

• What do you think is the single, most important issue facing public education

today?

It is incredibly shortsighted and counterproductive to believe that there is only one issue more important than any other. Education is a complex ecosystem of dynamic inter-dependencies that affects each stakeholder differently. That said, maximizing the positive engagement of ALL stakeholders would likely move many needles in the right direction.

Lower Merion School District Attention: Ms. Fran Keaveney October 14, 2010

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I thank you very much for your presenting my credentials to the Board for their consideration. If there is any additional information you may require, please let me know.

Respectfully,

Richard A Rasansky

Richard A Rasansky CEO I Founder at Yorn LLC

I have lived in the Lower Merion School District going on 6 years. My wife and I have three children ages 5, 14, and 18 who have or will be attending Lower Merion Schools.

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As an entrepreneur, patent holding technologist, and innovator, I have over two decades of leadership and management experience in planning and implementing business strategies and policy in technology, software (development and network ops), venture capital, telecommunications, real estate, aviation and hospitality. Having served as founder, c-Ievel officer and a principal partner of public and private entities enaged in a variety of activities spanning software, telecom, financial and consumer services, I have proven experience, expertise and success in building or re-focusing companies using strong and effective collaborative management teams.

Leadership and motivation, collaboration, raising capital, innovation, branding and identity, sales and marketing, m&a, software development, network ops, mobile and wireless, internet, start-ups, strategy, logistics and generally disruptive thinking.

CEO I Founder at Yorn LLC January 2009 -Present

At the intersection of mobile technology and real-time emotion, Yorn is revolutionizing the way businesses listen to their customers by capturing real time thoughts and turning them into actionable feedback. By uniquely engaging with audiences in varied settings and scenarios using a mobile optimized polling application, Yom not only identifies promoters and detractors of your business, but also answers "why." Businesses are now able to make real time changes to turn negative experiences into positive ones, increasing loyalty, engagement and positive word-ofmouth promotion. Yom allows organizations of all types to view their offering through the customers' eyes, and make changes to better meet their wants, needs and expectations.

1 recommendation listed be/ow

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Founder I Thought Leader at Famology LLC January 2008 -Present

Famology was conceived as a personal desire to design a secure, closed-loop social networking web platform and tools focused specifically on the needs and requirements of the family -actually, an "anti-social" network for just your family. With a primary focus on storytelling, Famology will facilitate the secure communication, collection and preservation of your family's history. This is an ongoing technical and social project that continues to evolve around the current state of social/cultural anthropology and web 2.0 initiatives. It is also a personally important and meaningful topic that continues to intrigue me daily.

Entrepreneur-in-Residence I The Wharton School October 2010 -October 2010

Co-Founder I Board member at Network Acquisition Company LLC (NAC) June 2008 -September 2010

In May 2008, I identified a unique community investment opportunity, led the formation of NAC and raised the funds necessary to acquire and gain control of the former EarthLink Philadelphia Wi-Fi network with the goal of keeping this valuable asset intact for the citizens and visitors of this region to utilize. In less than four weeks, under my guidance and leadership, NAC successfully concluded the high visibility, complex. tri-party transaction between the City of Philadelphia, EarthLink, and the not-for-profit, Wireless Philadelphia. The network offered fixed wireless PTP/PTMP broadband services to commercial customers in addition to wholesale backhaul services to carriers. NAC also provided a free "best efforts" community Wi-Fi offering that was exploring location-based advertising, sponsorships and revenue sharing with specialized consumer application providers. Most importantly, Local non-profit organizations including Wireless Philadelphia and Knight Foundation were able to continue to use the network to deliver their important work of education, training and digital inclusion for area residents. In September of 2010, NACs original goal was met when The City of Philadelphia completed its purchase of the network from NAC, allowing for what was the largest "hot-spot" in the world to stay in Philadelphia. 1 recommendation listed below

CEO I Co-Founder at MPOWER Mobile Inc. (formerly Sapphire Mobile Systems Inc) July 2005 -January 2008

Sapphire was acquired by MPower Ventures just two years after the successful development of its patent pending mobile payment infrastructure designed to deliver mobile financial services to the underserved/un-banked demographic. Now known as MPower Mobile ™ I the SMS based system allows consumers to securely send cash in real time to anyone with a mobile phone. to check balances, transfer money between accounts and pay bills, all without requiring the consumer to upgrade their hardware or install new software.

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Chief Market"" Officer I TRM Corporation August 2004 -June 2005

TRM is consumer services company that provides convenience ATM and photocopying services in high-traffic consumer environments. My role included leading the sales and marketing initiatives of the company, including the oversight, management, and direction required to integrate the sales and marketing operations of a significant acquisition that resulted in more than a 500% increase in deployed ATMs. I served on the Executive Committee of TRM's senior management team and was also a member and invited speaker of the ATM industry Association (ATMIA). Further, I was appointed to the ATMIA's Executive Committee, Government Relations Committee, and Debit Card Committee - in all of which he was actively involved. When I departed TRM in 2005 to start Sapphire, the Company's ATM and copier customer base had grown to over 46,000 locations worldwide. TRM's multi-national ATM network was one of the world's largest, with over 22,000 terminals deployed.

2 recommendations listed below

Chainnan I CEO I Founder at .cal Corp June 1997 -May 2002

eCal was the leading SaaS provider of carrier scalable, event-driven, collaborative software infrastructure that enabled communications service providers to deploy calendaring, scheduling, and notification services, accessible through any Internet-enabled device. eCal's patented technology unified time and location dependent information generated by disparate groupware applications and other data sources. eCal's customer base exceeded 100 ASP customers (2 million end-users) including market leaders such as AT&T, Reuters, Nokia Networks, British Telecom, Sprint Canada, Deutsche Bank, Starwood Hotels, ZDNet, and others. eCal grew from one employee in 1997 to over 275 in 2000. With a market cap in excess of $350 million, eCal filed for an IPO in April of 2000, which was subsequently withdrawn due to adverse market conditions that became apparent later that month. Can you say "bubble'? Although eCal was acquired in 2002, the culture and family of eCal still remain today.

5 recommendations listed below

CEO I Founder at Millennium Media Group January 1993 -April 1996

Millennium Media Group (MMG) was a Philadelphia-based international digital media publishing company that primarily focused on the family entertainment and early-education markets. In 1995. MMG acquired the Grammy award winning children's production company, Rabbit Ears Productions, Inc. thereby expanding its content production and distribution to all forms of media, including, CD-ROM, Video, books, audio, television and radio. Such outlets ranged from the award winning weekly radio program Rabbit Ears Radio syndicated on National Public Radio (NPR), hosted by Mel Gibson and Meg Ryan -to an extensive licensinq transaction with Microsoft Home for CD-ROMs. MMG was subsequently acquired in 1997.

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P .... ldent I Co-Founder at Intronlcs Corporation January 1991 -March 1993

Intronics Corporation was formed to develop innovative electronic products, the first of which was its wireless POWERMID infrared remote control extender. This product is still sold today at Radio Shack Stores and through numerous license and OEM arrangements. Subsequent to the launch of the Powermid product line, while working on a contract for Bogen Communications, I directed the design and development of the first commercially successful stand-alone, multiple mailbox, digital telephone answering device. Bogen marketed and sold the device under the name "Friday", in addition to entering into several OEM agreements, which included AT&T. Friday earned an Innovation Award at the 1994 Consumer Electronics Show.

Operating Partner I Co-Founder at China Grill Management Inc November 1987 -May 1992

I co-founded and operated two successful New York City restaurants -China Grill, in 1987, and "44" at the Royalton Hotel, in 1989. Today, these two operations are a part of the highly successful and world-renowned restaurant company, China Grill Management, Inc., owner and operator of more than 25 properties globally and were featured in NBC's reality program, "The Restaurant".

Principal I The CoreGroup May 1983-DeQMnber1990

The CoreGroup was a group of affiliated companies engaged in a variety of investment transactions, including the acquisition and wholesale syndication of approximately seven million square feet of commercial real estate, numerous corporate financings which included securing capital market funding necessary to acquire a major regional U.S. airline, the lease and purchase of 100 new Airbus A320 aircraft, valued in excess of $3 billion, together with other public and private acquisitions and workouts. During this time, I was also managing director of two affiliates, CoreSystems, Inc., a network integration and information systems consulting concern and CoreCommunications, Inc. which negotiated an OEM/distribution agreement with the then leading cell phone manufacturer, Technophone (later acquired by Nokia).

Education

Unlv .... ity of Pennsvlvania -The Wharton School

BS, Economics, Management, Computer Science, 1979 -1983

Activities and Soeietiea: Psi Upsilon Fraternity -President, Penn Flying Club -Founder/President, Mens Swim Team -Letterman, Sprint Football

St. Mark'. School of Texas

1967 -1979

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Community Activities

Co-Founder Mobile Monday Mid-Atlantic, Philadelphia Startup Leaders, JRA volunteer, Mentor to local university entrepreneurs

Interests

Filmmaking, Flying (instrument rated private pilot), Boating, Scuba, Skiing/boarding, Cooking, Wine, Collecting/Restoring Cars and Motorcyles

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