VAIBHAV PANCHAL

M6-49

TECHTALK
TECHNOLOGY 360
degrees!!!
 OVERVIEW

• TECHTALK is a portal for all the gadget

freaks of this generation. Today the
times have changed to such a level
that gadgets have become a part of
human body. Its tough for a person to
sustain without technology. TECHTALK
is gonna be a hub for everyone who
are interested in technology and like to
keep themselves updated. It is going to
give al round information about
technology and gadgets.
 HOMEPAGE

• The homepage will consist of

several things which include:
– Latest tech news.
– Gadgets.
– Worldwide popular tech brands.
– Links to other tech websites.
– Forums for discussions.
– Downloads.
– Video section.
– And so on.
 MARKETING STRATEGY

• Technology being a big market has vast

coverage of customers all over. The
marketing strategy will include promoting the
websites by advertisements, radio can be a
nice medium to talk about the websites. Also
the television shows related on gadgets
specially on news channel can be a medium
to advertise the portal.
• Having contests and sponsorship gifts from
electronic companies is a opportunity.
• Getting in touch with social networking
websites like facebook, twitter and adding
pop ups of the portal is an idea too.
 REVENUE STRATEGY

• Revenue generation can be done by many

ways through the portal.
• Advertising on the portal about big electronic
companies like Sony, Panasonic, Apple and
many more will generate big amount of
revenues.
• Merging up with these companies and
opening a online store to sell products like
cell phones, music devices etc is a good idea.
• Yearly memberships and tie ups with
magazine companies will help to earn a part
of money too.
OFFICE, STAFF AND COSTS

• The initial cost would be estimated to be

somewhere around Rs. 8 – 12 lakhs.

• This will be including a location and rooms

for the office (3-4 medium sized rooms), 4-5
latest and extremely efficient work stations,
rent of the office.

• Staff will consist of a WEB architect and

webmaster, editor, 2 gadget reviewers and
other contributors.

• Looking at a break-even after 2-3 years

minimum.