Reasons for why consumers need Shampoo

1. To smell nice
2. Cleanliness / Personal Hygiene
3. Get rid of dandruff
4. Get rid of oil from air
5. Get rid of dry and frizzy hair
6. Tame your hair
7. Retaining colour of your hair
8. Maintain straight hair
9. Treatment of hair loss
10. Increase growth of hair
11. (For babies only) Suitable to their fine hair
12. Strengthen hair

TYPES OF HAIRS (May be more than 1 of the following)

1. Oily hair
2. Straight hair
3. Curly hair
4. Kinky Coiled hair
5. Wavy Hair
6. Afro-textured hair

HAIR PROBLEMS
1. Children’s Tinea Capitis
a. Disease caused by fungal infection of the skin of the scalp, eyebrows and
eyelashes.
2. Trichorrhexis Nodosa
a. Common hair disease as it is one of the most frequent causes of hair shaft
abnormalties.
b. Occurs after extensive and excessive trauma is placed on the hair, which
causes node like swellings to form on the shaft.
3. Dandruff
a. The shedding of dead skin cells from your scalp is normal within the
growing process of the cells. Your scalp is renewing constantly, just like
the rest of your skin. When it happens at an excessive rate however we call
it dandruff.

RESEARCH:
NEEDS PRODUCT PLACE PRICE PROMOTIONS
Herbal Essence NTUC FairPrice $7.65 –
Colour-me Shiny Provision Shops $8.60 –
Retaining L’oreal NTUC FairPrice $9.90 $12.90 for 2
coloured hair Colour Vive Provision Shops $9.50 –
Silkpro NTUC FairPrice $9.90 $6.90
Colour Vibro Cold Storage $9.90 Buy big get small