Presentation on

Presentation by:
Heerendra Kumar Mehar
Naina Jain
Reena Rai
Introduction of Company :
• The Himalaya Drug Company was founded in 1930.
• Starting off operations in Dehradun way back in the 1930.
• The company later spread its wings to Mumbai and across
the country.
• In 1975, the company set up an advanced manufacturing
facility in Makali, Bangalore, India which today houses the
Corporate headquarters.
• In 1991, the company relocated its Research & Development
facility to Bangalore.
Introduction of Product:
• Purifying Neem Face Wash is a soap-free herbal.
• It removes impurities and prevents pimples.
• Enriched with Neem and Turmeric.
Price of Product:
• Size 100ml pack @ Rs.70
• Size 50ml pack @ Rs.45
• It is also avilable in 10ml pouch @ Rs. 20
Indications of Product:
• Clears skin, prevents pimples.
Ingredients Includes:
Azadirachta indica (Neem, Nimba)
Curcuma longa (Turmeric, Haridra)
Use Directions:
• Apply a small quantity of Purifying Neem Face
Wash and gently work up lather with a circular
motion.
• Wash off and pat dry.
• Follow with Himalaya Herbals Face Moisturizing
Lotion for best results.
Marketing Strategies:
• Urban & Rural area.
• Reach to every retailers.
• Stall at different places.
• Door to Door sale.
• Get one 10ml pouch on every 2 Himalaya pack.
Advertisement:
• Brand Ambassador – Gelenia D’Souza
• Hoardings.
• Pamplets.
• Newspapers.
• T.V. & Radio.
• Free sample.
Total Expenditures:
• Total cost as per one unit of 100ml.

Factory Expenses = Rs. 35

(Raw material,wages,misc. Exp.)
Office Expenses = Rs. 28
(Packeging,Insurance,Salary,Advt.)

Cost of one unit (100ml) = Rs. 63

Profit + Margin = Rs. 07

Sales Price of one unit = Rs. 70

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